What does it mean if a seller doesn't have one showing on a four month listing?

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August 22 2012 - Lake Worth
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Answers (10)

In agreement here with other answers, definitely price.  Everything will sell at the right price, even if the location and condition are not very appealing.  Price cures everything as they say.

My rule of thumb is 30 days or 10 showings without an offer and there needs to be a conversation about the price.  Of course, I am presuming that you have checked to make sure the listing is showing up in the MLS, Advertising, Pictures, Flyers and all other Marketing is up to snuff.
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January 17
Price, price, location.  It comes down to how are you against your competition.  First are you priced competitively.  Typically you don't want to be the most exspensive in your price range.  Then all those other details come into play. Location, how updated your home is, are there 40 other houses on the market, etc.  Typically price does overcome pretty much anything.  Price your home for its worth to a buyer.  You'll get showings.
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January 17
Agreed!  No showings always comes back to price.  If you would like information on my marketing plan please visit my site at [deleted by Zillow moderator. Please see our good Neighbor Policy for posting guidelines] contact me from there.

thanks,

Jeff Tricoli
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January 17
Thanks for posting your question on Zillow.com!

All good answers below but there is just one word: price.  You should have an offer for every 8 showings says NAR stats.  Heck, if you're not even getting 8 showings you need a way new price!

Good luck, hope we helped.
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August 22 2012
When a property doesn't sell, even in this market, it's either one of two things:

1)  Pricing does not reflect market value.  If it's unreasonably high, it doesn't attract buyers, as simple as that.

2)  Inadequate marketing.  If the property is under exposure, and nobody knows about it, then it will continue to sit there.

It may sound simplistic, but the execution of those two strategies are anything but simple.  There is quite a bit of expertise to make sure that they work hand in hand and bring you the results you want.

In our area of Southern California, properties that are adequately priced and marketed get multiple offers within days.  They get sold before you blink your eyes.  Buyers looking for bargains are everywhere these days.

Knowing that, if I were you, I would consider a change.  Either changing price, or improving marketing strategy.  Or, finding a new agent.

I hope this helps.
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August 22 2012
You have a problem! Time for changes, either price or commission,or agent or a combination.
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August 22 2012
There could be many reasons for it.  Usually the most important is the location.  Is it on a desirable area?  Secondly is it price competitively, how did you come up with the price?  Did the listing agent do a comparative market analysis?  Does the property have curve appeal?  How is the property being marketed?  Are signs allowed in the property.  If you give us some answeres to these questions, we may be able to assist you further.
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August 22 2012
1.  Is your realtor and you giving 3% to the buyers agent?  I'm not sure the deal you have with your realtor, but sometimes if the listing realtor is only giving 2 or even 1%, buyers realtors will probably not pick your home over others to show unless their customer specifically ask for it.  The listing Realtor puts that in MLS on how much they are paying the buyers side.  If you negotiated down the commission then they most likely are not giving the buyers realtor 3% and thus no showing.  I've seen listing in MLS where the price was lowered and lowered and lowered and they were only offering 1% to the buyers agent  They've lowered it over 20K but didn't want to pay an additional 2% to the buyers agent.  Doesn't make since.

2.  If the above is correct at 3% then look at price.  Believe it or not if it priced correctly there is what I call default marketing that any realtor gets with just being a member of a board and just with the default marketing you should have gotten some showings at least.  Assuming they put a number of pictures in MLS, we are allowed 25 by the way.  If your realtor has 2 pictures in there then it will not get shown. Buyers agents don't want to send a listing to a customer with 2 pictures in them and they will certainly not pick out your home to see with only 2 pictures or pictures of the outside only.  We're allowed 25, so fill it up!  Additional marketing that alot of long time Realtors pay for extra do help for more showings a great deal, but you should have received at least a few showings with just the default marketing.

3.  There is a flag in our MLS that allows other realtors to advertise your listing on their website or in the media, craigslist, youtube and other internet sites. I'm in Fort Lauderdale, but I believe its in West Palm Beaches MLS as well.  A lot of Realtors set this flag to NO for some reason, I never understood that either. Listing agents should want as many agents as possible advertising your home to help them sell it.  This really helps to bring in a buyers.

Sorry... long answer....good luck with your sale.


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August 22 2012
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1.  Price is too high.

2.  Marketing is non-existent or inaccurate.

3.  No one is buying in the area at the price range.
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August 22 2012
I would first question if it's priced correctly.  Is it being aggressively marketed?  There could be many reasons. 
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August 22 2012
 

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