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What helps to sell a home faster reducing the price or increasing the commision % to the selling rea

  • November 06 2012 - US
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Answers (12)

#1 Reduce the price. Buyers are very savvy and typically view 15 homes before making a decision. They are aware of values & home features in the area and cannot be tricked into paying more than what the home is worth.
#2 Make sure you are offering a full commission to the cooperating Brokerage.
#3 Agent bonuses don't work. If your home is priced according to the market it will sell, if not it won't.
4. Buyers buy on emotion. Make sure your home is properly prepared for sale and is clean, de-cluttered, well lit, & smells good. Make sure that your personal items are put away, so the buyer can envision themselves living in your home.. 

Good luck!

  • November 07 2012
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Profile picture for Pamela Shemet
Lower the price!
  • November 07 2012
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Profile picture for MicahHarper
You have the answer below, which is to lower the price.  I wanted to add that you should be offering the going rate to the buyer's agent (in our area that's 3.0%).  If you are offering less than the going rate, or if your agent has given you a reduced listing commission and is trying to lay some of that reduction off on the buyer's agent, you should raise the buyer's agent's commission back to market rate immediately.  While agents shouldn't use commission as a factor when sorting properties for clients, many buyer's agents will skip a property that offers a lower than average commission.  They have the buyer, they are going to do the same work, and they should get paid fair market commission.  Anything less acts as a disincentive, and you don't want to alienate buyer's agents when more than 50% of homes sold are sold by other agents.
  • November 07 2012
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Bluntly, it could be a combination of both a higher commission and the price.  I know of agents, personally, that will not only NOT list a home unless they get a certain % for the listing itself, but they will not show a home either unless they get a certain % as well.  I have made very little on some sales, and a lot on others.  I am a "long term" player, but newer agents usually don't enjoy a high commission split with their brokers...so they especially are commission % driven.

Nature of the business, when you work on commission, right?  Many agents will (whether consciously or not) try harder to sell those homes that offer larger paychecks.  I have see homes I wouldn't even dream of "pitching" to my clients sell because some agents have a really sharp "silver tongue" and could probably talk an Eskimo into buying Ice lol.  Anyway, the price ultimately, will be the biggest factor in the success of a sale.  Just don't underestimate the power of persuasion...every good agent has it.  Some wield it for good, others for self interest, unfortunately.

Best wishes from So-Cal and good luck
  • November 06 2012
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Profile picture for user9804487
Home Staging is what will get your home sold faster and for more money.  It's a must when selling your home and it averages a 299% return on your investment.  Staged homes usually sell within 33 days while unstaged homes in Yuma sit on the market for an average of 175 days.  Home staging is a value added service and when buyers see the value in a home they will always pay more because staged homes are invariably perceived as being well maintained and move-in ready and buyers will adjust their offers accordingly.  Check out my website for all the facts then call me about our November specials.  We are licensed and insured for your protection
Becky Adams
Owner/Lead Staging Consultant
Simply Staged Interiors LLC
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  • November 06 2012
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My client's choose a home based on price.  Not on how much commission is paid to me.
  • November 06 2012
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Certainly price.
  • November 06 2012
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Profile picture for wetdawgs
The buyer's agent is not making the decision which home to purchase, therefore, while that may cause a slight bias in showings it doesn't sell the house.  The price sells the house.
  • November 06 2012
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To sell FAST it is all about the price. Every property has a magical number that will make the property disappear. Sometimes if the price is too low it will get multiple offers and drive the price up.
When dealing with commission, agents should show a potential property to a client regardless of commission. If the property is the best fit for the buyer the agent needs to show it to the buyer. As already stated if an agent is picking properties to show based on commission it is a disservice.

1. Location,Location,Location
2. Price, Price, Price
  • November 06 2012
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Price --- no comparison at all to commission. Increasing commission does not affect a buyer's thinking at all in the slightest. Lowering the price does.

  • November 06 2012
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Hi,
According to me, i believe reducing the price will be a better option for selling home. A buyer has more knowledge when buying a new home. He always has options available for himself when buying the house. Therefore, reducing the price would be a better option rather then increasing the commission.
  • November 06 2012
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Reducing the price. 

Buyers are knowledgable enough and have enough options that most know a good deal when they see it.  Buyers' agents should certainly be the first to point out properties that are priced competitively.

Increasing commission with the intent of increasing showings is a flawed strategy- the agents who show properties based on profit to themselves are not doing the sellers or their buyers any favors and frankly don't belong in this business.
  • November 06 2012
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