Profile picture for SoCal Engr

What is a "Pro's" #1 job/responsibility...

Seen so many "what are you looking for" and "this is what I do for my customers", that...

The #1 job of any professional (pick your profession) is listen. There is no way in the world your customer wants/needs your education. If they had it, then there's not much need for you. There is some dependable levels of education which will spill over during the course of any transaction - but your #1 job is to listen.

Listen to what they want, and why. To what they don't want, and why. Sometimes, if you listen well, you will discover a disconnect between the two and be able to help close the gap. In my profession, where a project heads south it is usually due to a lack of listening. Something like..

Customer...Blah blah blah
Pro...Really? Sounds just like blah blah blah. I bet that's where you're going?

Get the point?
  • April 10 2011 - Black Mountain Ranch
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Answers (5)

Profile picture for Connie Klemme
very good post!!! 
  • April 10 2011
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Listening is the first thing, then you have to know your product well enough to guide, based on what the client is saying. They can say all sorts of things, but they're not always feasible. If you don't know your product, and in our case, the process, then getting the client what they want in the most cost-effective manner isn't going to happen, and I've seen it time and time again.
  • April 10 2011
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Profile picture for SoCal Engr
I see much more "not listening" than "not knowing your product".

The adage is "if all you have is a hammer, all the world looks like a nail". The "knowing your product" (...big leap here...) is "assumed". But, I have a whole toolbox of capabilities - and how sad it is that so often only two-or-three tools see the light of day.

Listen, listen, listen. If you foresee bad decisions, do your best to demonstrate why it's a bad idea...and then do it if the client still insists. If you hear good ideas that could be "made better", offer some suggestions. But, be ready to toss the "great idea" if it's not accepted.

The key is, all of your expertise has to be be brought to bear to realize your client's vision. All to often, the client ends up with a decent product that is the pro's stylized version of something riff'ed off something the client started with.

The sad part is....too many clients are just too happy not to have to make decisions.
  • April 10 2011
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"The key is, all of your expertise has to be be brought to bear to realize your client's vision. All to often, the client ends up with a decent product that is the pro's stylized version of something riff'ed off something the client started with"

Painful as it may be, all of an agent's expertise and energy may go towards educating a customer/client of the realities of the market.  There is often a huge disparity between desire and reality and agents need to deal with this disparity on both the listing and selling side.
As important as listening is, these days I see educating people on the realities of the market as my number one responsibility.
  • April 10 2011
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Profile picture for RichardMCombs
A professional Realtor has to do many things but most importantly needs to be the clients trusted advisor when buying or selling a home.  This trust factor is most important in this line of business.  Listening and counseling the clients through a real estate transaction can be tedious and stressful so choose your realtor carefully. 
  • April 13 2011
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