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Whats a realtor to do?

Profile picture for heyharris1
ok, this is not a complaint or defending realtor's. i rad on these forum's how some people dont like there realtor's."there not doing their job" kinda things. Ok now as long as they got the house listed where they can,what else can they do. dance naked in the front yard. if there is no one to buy your house. they cannot make somebody buy a house.Thats what i dont understand. what can they do? realtor's could you please respond with what tactics you have to lure in buyers when there are none.
jim
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September 13 2007 - US

Replies (76)

Profile picture for Alan May
Real Estate Agent
Contributions: 4050
can't speak for anybody else...

for me:
* 8 professionally taken photos on the MLS and every online outlet... ColdwellBanker.com, ColdwellBankerOnline.com, Realtor.com, Trulia.com
* Additional copy, well-written and descriptive for everyone of the same online services
* Quality Virtual tours for all online services
* 4-color brochures through ExpressDocs (11x17, 2 sided, with quality photos)
* 8.5x11 brochure sent on individual properties, sent out to the agents in the area who specialize (sell the most) of similar properties.. .I make sure it's in the hands of the top 10 agents who have buyers for that sort of home.
* Print ads, in all the local pubs, and the Chicago Tribune
* Office Caravan (bringing all the agent through to get your home in their mental inventory so they can speak intelligently about it, and possibly bring in clients)
* ListingLights on many of my yard signs (makes the sign work a few hours longer)
* Add'l broker's tours if not under contract within 90 days...
* Aggressively pursue feedback from agents who've shown the property, and give the brutally honest feedback to the client
* Reasses, and fresh CMA in 90 days if not sold yet
* Constant communication with the client... there will be no surprises


... and dance nekkid out in front of the house... only as a last resort.
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September 13 2007
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mpal

Norwalk, ct

Contributions: 10193
woo hoo!
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September 13 2007
Profile picture for heyharris1
ok but lets say after 60 days ( 2 months) the person's house dosent sell. the owner says my realtor aint worth crap he aint sold my house,im gonna dump him and find somebody new. would'nt that make you mad.it would me.
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September 13 2007
Profile picture for Marci Reinheimer
It's funny that you bring this up because I was thinking about this very subject. It seems that low- and mid-range homes are sitting forever.

I like to send updates about what is going on in the area to the sellers. Sometimes they accept the data and sometimes they fall for the "we have buyers" speech and move on. I also love the "we'll sell your house in 40 days" brokers that will list your home for 50% of market value.

In this market, it takes patience from all parties. You are correct, it is not always the agents' fault. Communication is key IMO.
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September 13 2007
Profile picture for ROBINS AFB GEORGIA
Real Estate Agent
Contributions: 219
Most sellers listen to constructive feedback from other Realtors via their listing agent, and Almay is doing all the right things. WOW even lighted signs as I do not have those.
I have not seen any sellers do that unless their home has been on the market for 6 months or more and they're in a contractual agreement and it needs to be a team effort by both parties. If a seller does not live up their end of the bargain, the Realtor should just end it as it would be a waste of valuable time and monies.
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September 13 2007
Profile picture for pinksandbaby
Contributions: 8579
Marci, here it's the lower-priced homes, $300's and $400's. There haven't been $300 range houses in a loooong time, and the $400's are pretty new too. With the incomes around here pretty high, the mid 4's are pretty attractive!
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September 13 2007
Profile picture for Marci Reinheimer
I'm starting to see below 300 in some of the "shakey" areas. I almost fell off my chair. LOL It's been a while since I've seen a house in the high 200K range.
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September 13 2007
Profile picture for pinksandbaby
Contributions: 8579
we have NO shakey areas! We just have 'less- attractive' as in: less property, less trees, all the homes look the same. And less desirable area as in south of 25A, south of 347, etc... but no areas are "bad" per sey.

Yet another reason my house should sell... less than 1% crime rate, and zero poverty.
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September 13 2007
Profile picture for episteme
i think what a realtor is to do is sell the heck out of your house. my realtor keeps telling me that the market has changed. i understand that, but it is their job to adapt with the market. there are certainly a great many things that a realtor has no control over, but there are many things they are. and showing the seller that they are doing everything in their control to get an offer on your house is what they should be doing. years ago when i got out of college i had a crappy retail management job, and there was a recession. the kids i hired for barely minimum wage were super motivated to do everything they could to create and sell quality products. i'd expect the very same from someone who is making at least 3% of my home's value. i've worked in pr, marketing, and fundraising. times get very very tight, but that just means that you increase your efforts. use creative tactics to stand out of the crowd.
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September 13 2007
Profile picture for Marci Reinheimer
I always find comments like that interesting. I cannot tell you how many potential listings I have ran from because of statements like that. Selling homes is not like fundraising, marketing, etc. Sure I can spend 50K on advertising, hold open houses every night, but if there aren't qualified buyers, there aren't qualified buyers. I can talk until I'm blue in the face about the market time being 4 months with only 5% of houses selling, but they think *their* house is so special it will sell in 2 weeks, then call me a piece of crap for it sitting. No thanks.
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September 13 2007
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rockinblu

Glen Carbon, IL

Contributions: 3071
Zillow All-Star

Since February 2009

Almay:

I hope you don't mind but I am copying your strategy to show my next agent. However, given the last resort, my next choice of an agent won't be a male.
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September 13 2007
Profile picture for Marci Reinheimer
lmao rockinblu
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September 13 2007
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rockinblu

Glen Carbon, IL

Contributions: 3071
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Since February 2009

Marci:

See my last comment on "Agents Crossing the Line".
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September 13 2007
Profile picture for ldierkes
Real Estate Agent
Contributions: 86
Now, Almay .... that's what those "open house" balloons are for!!
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September 13 2007
Profile picture for Marci Reinheimer
rockinblue? Is that a thread? I don't see it.
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September 13 2007
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rockinblu

Glen Carbon, IL

Contributions: 3071
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Since February 2009

Marci

It was posted 5 days ago. 3rd one from bottom.
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September 13 2007
Profile picture for Marci Reinheimer
Oh thank goodness. LOL I thought it was going to be something bad. ;) Thanks for your kind words.
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September 13 2007
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rockinblu

Glen Carbon, IL

Contributions: 3071
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Since February 2009

You are very welcome. Have a great weekend.
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September 13 2007
I do pretty much the same as Almay, although I don't have the sign lights. In addition I:

-Send out Just Listed postcards to the nearby neighbors, and also 2 selected neighborhoods where the probability is the highest that I will find a buyer for the home. So in other words...an educated guess. Eh
-Mass email 19000 Agents in my MLS to notify them of the home just being listed. I also resend these emails when an event is happening at the home such as a raffle, price reduction, incentives are added etc.
-I have a select database of 200 top producing Agents that I also send out more frequent emails to to inform of changes, open houses etc.
- Each listing also gets their own website with a rider on the sign directing potential buyers to more information of the home. (quite fun and interesting as it tracks all visitors and their path thru the site, and it has brought viewers to my listings. Although no buyers from the website yet, just got that up and going 3 months ago)
-I also hold open houses and at each open house I make sure to tell all passerbys that if they sign in with their contact information they are in the drawing of a giftcard to a select store. That way I have a way of contacting all viewers to get feedback from them.
-I advertise the homes thru google adwords as well, also a fairly new attempt of creating more exposure. Which has had the websites get more hits, but no leads yet.
-In addition I am a general contractor as well, so i offer my help to my sellers to fix broken items and refresh their homes prior to listing it.

I have thought of going the route Almay is thinking of going, by raffling(sp) out a night with my wife, but I have concluded that it would probably just bring a bunch of creepy looky loos around and no serious buyers :o
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September 13 2007
Profile picture for Marci Reinheimer
omg Justyn, I don't know what's worse! Almay nekkid or you selling out your wife. LOL
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September 13 2007
hehe it might work though....expect to see me divorced when the market rebounds lol j/k
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September 13 2007
Profile picture for pinksandbaby
Contributions: 8579
Justyn--- My ubby toyed (no punn intended) with offering sexual favors as well...uck.

A backward compliment... maybe?! *grasping at straws*
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September 13 2007
Profile picture for Rustydobe
<tapping foot, waiting to see Almay dancing......> ;-)
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September 13 2007
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Carrie R

Port Republic, Maryland

Contributions: 7102
yeah come on Alllllmmmmmmmmmay
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September 13 2007
Profile picture for pinksandbaby
Contributions: 8579
he's on the darkside

mwuhahahahahahahahahahahahahaha
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September 13 2007
Profile picture for Alan May
Real Estate Agent
Contributions: 4050
<<I hope you don't mind but I am copying your strategy to show my next agent. However, given the last resort, my next choice of an agent won't be a male.>>

LOL... copy away...

<< Now, Almay .... that's what those "open house" balloons are for!!>>

but they keep floating upward... very embarrasing (for all of us)... gives new meaning to the term "open" house!




... ahem....



(very quietly)

let.......me.........

entertain you.............

let me.............

make you smile.................
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September 13 2007
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Carrie R

Port Republic, Maryland

Contributions: 7102
actually I think we were all hoping for streaming video
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September 13 2007
Profile picture for sas912
Contributions: 4267
My realtor never offered to dance naked in the front yard! That might have actually sold the condo! Do I have a case?
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September 13 2007
Profile picture for pinksandbaby
Contributions: 8579
omg!!! L-M-A-O!!!!!

WHY am I picturing that Warner brothers frog dancing w/ a top hat and cane???

LOLOLOL
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September 13 2007
Profile picture for sas912
Contributions: 4267
well THAT might do it Pink!
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September 13 2007

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