Where to find high-end million dollar buyers?

I know there's no magical place where all of the million dollar buyers hang out... and if there were you probably wouldn't tell anyone! But does anyone have advice that has worked for them when looking for buyers in the million to 5 million dollar range?
  • August 25 2010 - US
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Answers (3)

Lisa hit the nail on the head. You have to farm the neighborhoods that have the homes you wish to sell.

For marketing & social means Eric & Jennifer are right on.

I would also suggest that on your website & blogs you target this market more aggressively then maybe you have in the past. .... Happy funding, Rudi
  • August 26 2010
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I have found these buyers typically hang out in their own circles of the affluent.  Unless you have a net worth similar to these buyers you will be hard pressed to meet them, let alone keep up with the fees required to join their private clubs. But if you are able to gain access you need to join:

Private country / beach/ tennis / golf clubs
Yacht clubs -- if you are near the ocean
Private business / social clubs
Ivy league networking groups

All these are by invitation only.

However many of the affluent are philanthropists so you could volunteer for organizations where you might add value and believe in the cause. If you work hard for a cause you maybe rewarded as a byproduct of your dedication.  But don't just join in an organization to further your business.  Join because you agree with the mission, you may find that over time you begin to build relationships with those that move in these circles.

Best of luck,

Eric
  • August 25 2010
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If you've got the listings, the buyers will come!
  • August 25 2010
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