Who still advertises in the newspaper? Or should internet marketing be your main focus?

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July 12 2012 - US
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Granted, as a Zillow employee I am biased toward the Internet...

But, as a licensed real estate broker, who until very recently ran a small independent brokerage, I am also heavily biased toward internet marketing.

The NAR's 2011 Profile of Home Buyers and Sellers says 88% of all buyers used the internet, while 30% used Print newspaper advertisement sometime in their home search process.

The same report when looking at the "first step taken during the home buying process" said 35% of all buyers "looked online for properties for sale" (that was almost double the next highest category -- "contacted a real estate agent") while only 2% "looked in newspapers, magazines or home buying guides".

Generally speaking, internet marketing and advertising is cheaper than newspaper, and significantly more people are looking online vs. print.

Seems like online is a no brainer, all biases set aside.
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July 12 2012
Profile picture for Best Miami Beach
We recommend internet marketing and newspaper for listings, in terms of attracting buyers, the internet is an invaluable resource including facebook, twitter, and newshare sites. Sellers appreciate newspaper adds, however you will rarely attract a buyer through this avenue.
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July 12 2012
Since NAR statistics show that most buyers, over 90%, are looking online for homes first, internet makes much more since.  Older sellers and buyers that are not confortable with internet still prefer print media.  So...who is your target client?
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July 12 2012
My target is anyone who is looking for a home and can get a loan! :)
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July 12 2012
Profile picture for sunnyview
I think that there is a place for both. I search for houses online a lot using Zillow, my local MLS and other sites, but I still look in the weekend paper.

Many people will visit an unplanned open house or call on a property that they see in the paper that they have not seen in their pre set search online so it can help reach buyers that would otherwise be missed.

Newspaper ads can also help raise your specific name/brand awareness in a way that online advertising does not and can help drive traffic to you on the web.
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July 13 2012
 
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