Why Do You Need a Tech-Savvy Realtor(R)?

With the bulk of today's buyers searching online, there is no doubt that strpng internet exposure is critical to success.  But the truth is you just don't know where your buyer will come from, and so I recommend that all marketing channels be ramped up fully, including the more traditional ones including Broker Opens, Public Open Houses, local neighborhood promotion, and yes, even print advertising.

But I don't believe that the internet obsolesces the value of a good agent - here I must put the emphasis on "good".  I am seeing a disturbing trend - at a time when it takes more, not less, to sell homes, I am finding some agents seemingly closing down, giving up, throwing in the towel.  That is not a good thing. 

Early on in my career, I worked for a guy who stressed the expectation and requirement that we all "make the bell", in other words, report to duty, do the job we were hired to do.

I have always stressed the importance of a strong internet marketing program, second only to pricing correctly.  But now, I also stress to the sellers and buyers I pursue, that agent effort is critical to success.  Whether you are considering a sale or purchase, find yourself a full time agent who is fully engaged and committed to the business of selling and buying homes.  In short, make sure you are working with an agent  who "makes the bell", reports for duty, and delivers results.

Don't underestimate it - agent effort may be the difference between success and failure.