Why am I getting no showings? Is it time to pull it off the market?

Profile picture for fallout
My house has been on the market for 2 months and is both larger and in MUCH better shape than any of the comp houses in the area.  It has a ton of updates and my realtor said it is in perfect condition.  We have already dropped the price 3 times (totaling 12%) and we have only gotten 2 showing total since it was put on the market. We also had a broker open house, after the 1st price reduction, where everyone that attended thought our pricing and the condition of the house was great. We are asking far less than the tax value and if we drop the price much more there will be no point in selling.   My realtor is at a loss as to why no one is looking and so are we.  Is it worth it to keep trying or is it time to just pull it off the market?  We are currently priced less per sq. foot than any other house in the neighborhood.
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June 28 2010 - Northeast Raleigh
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Answers (9)

Profile picture for Holly Dahl

You have received a lot of good answers. Price is one of the most important elements of marketing your home. Know your competition and be priced better than they are. Look at sold comps and be sure you are as well priced as they were.. If your condition is good, make sure you have great photos on the MLS and on the internet. Virtual tours or slide shows will give your home more exposure as well. Make sure all avenues for marketing have good descriptive text as well. Remember, you can't sell if you don't keep it on the market. Good Luck

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June 29 2010
Yes all the answers are on the money so far.  Pricing is important and you know comps equals comparable sales (sold comparable homes).  If you are priced below other homes that have sold that are inferior to your home, then it begs the question of no showings.  Let me assume you are priced near market.  Find a local lender with a good reputation to explain how a buyer might finance your property.  You don't supply the list price so I don't know what programs would apply.  There is a way of paying seller concessions to the buyer to buy down the interest rate of the new loan permanently.  Basically the lender prices the loan below market rate by you paying the discount points.  FHA allows a seller to pay up to  6% of the sales price for this purpose.  If current market rates in your area are 5% you may be able to offer your home with seller assisted 30 year fixed rate financing of 4.00% or lower.  This all depends on how far a lender can discount the rate and still make money.   An idea worth exploring.  Best of luck
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June 28 2010
Profile picture for ABBAUSA
It is a slow market, be patient.

Keep listening to your Realtor©

Good Luck!

James Callas - Realtor®
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June 28 2010
Have you talked to your Realtor about giving an incentive to Realtors who show your home or bring an offer?  Does your realtor send out e-blasts to other realtors in the immediate area?  Is your house easy to show?  Is it "lister accompany". i.e. can someone show it without having your realtor present?  Do you require advance notice for showings? And of course there is price.  Do not look at what other houses are listed at.  Look at what other houses have sold for.  List prices are fantasy land.  Sold prices are the reality of the market place.  Good luck.
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June 28 2010
Price is key
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June 28 2010
Profile picture for RyanHalset
I think all of the responses below are great. Personally, I have found that presentation on the MLS & pricing is key.

-Spend the extra money to have professional pictures done...it separates you from your competition as most buyers (at least mine) pick the nicest looking homes online before we go to see them, and they'll skip the ones that don't have quality photo's.
-Is your price really right? You can't base your price on what other listings are currently priced at...as they may be overpriced. You'll need to look at the homes that have actually sold.
-Price drops: I usually don't recommend a price drop unless it's significant...like 10%. $5000 drops here and there don't open any eyes and end up frustrating sellers more than anyone.
-Remember - buyers can be picky right now with short sales, bank owned properties, etc. Pretend that you are looking for a house in your neighborhood - do a search online and see if you'd choose to look at your own home based on price, pictures, etc...compared to the other available properties.
-Lastly - you do need to know average time on market in your area AND in for homes in your price range. This will help you have correct expectations. 90 days (before a seller has an accepted contract) is normal in our area for all homes...but much higher for more expensive homes...and a little less for entry level homes. Know the stats in your price range.

Good Luck!

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June 28 2010
Profile picture for WeichertKelly

First let me say that without looking at you home specifically it is impossible to give an exact answer.

That said you are not alone. This is an incredibly tough market where individual neighborhoods and even homes are being impacted in very different ways. The first thing I would suggest, is take a step back, or a deep breath, or a stiff drink, whichever does the trick ;) and access what your motivations are for selling right now. You put your home on the market for a reason and before you became frustrated with the process, you had a goal or a plan in mind. If that is still the most important thing to you then I would say persevere.

Two months for northeast Raleigh is not that long for a marketing time but the lack of showing activity and buyer interest would concern me. The next thing I would look at is how your home is being presented to Buyers on the MLS and online. This is where an overwhelming majority of buyers in any price range begin searching and weed out the properties they love from the ones they do not. Are there a max number of photos showing the interior and the exterior, is there a visual tour, is the description informative and lacking fluff, and most importantly is all the information correct. Also, are there showing restrictions limiting when and at what time the Buyer can view your home. The last one I find can be a death sentence for an awesome property. We have become a culture of instance gratification and when a Buyer decides they would like to see a home they expect it to be available to them.

Best,
Kelly

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June 28 2010
Profile picture for Endre
First you should ask your Realtor to do an ' absorbtion rate' calculation. That will determine how many months days it takes to sell your home. Once you have that than you will know and than you can be more knowledgable about how long it will take to sell your home.
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June 28 2010
Profile picture for Steve Roake
Only time will tell.  You may as well leave it on the market.  There are still buyers out there, waiting for the right time to buy.  You never know when the right buyer will see your house and be ready to buy it.  What is the average market time in your area?  Until you go past that, I'd suggest you be patient.
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June 28 2010
 

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