Why does Trulia allow agents to blog, but Zillow does not?

I would love your input as to why this "great" website does not allow professionals to blog. 
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August 27 2010 - Weston
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Profile picture for SoCal_Engr
Because that's part of what helps make this website "great"?

The intent, from the outset, of Zillow's forums was to provide an area for consumers to ask questions and engage in discussions with professionals and other consumers about different aspects of the RE market.

There is a "Zillow Blog" area, but I've never bothered to go see what's there. To allow REAs, lenders, etc. to post blogs would help to turn these forums into little more than a thinly guised advertising and propaganda site.

Besides, as you mentioned, there's already a "Trulia" - why do we need another one? If people are that interested in blogs of REA/lender "wisdom", they're free to visit that site too. In the end, people will vote with their feet (or, as the case may be, their mouse).
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August 27 2010
Profile picture for the_country_hick
"Zillow's forums was to provide an area for consumers to ask questions and engage in discussions with professionals and other consumers"

Have you ever read trulia's blogs? If you did you would realize that they are over 95% spam and worthless. Yes, a few good blogs and bloggers exist there. But when you have to wade through hundreds of blog posts to find 6 good articles what is the point of having the blog section?

If you ever saw the original trulia blog announcing their new blog area and how they had hopes for a strong interaction between buyers and realtors you would quickly realize that vision was wrong. Trulia blogs really are the best way I know to drive buyers away. It is far to much self serving and spam to be useful as a section.
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August 27 2010
Profile picture for sunnyview
I think that Zillow doesn't have agent blogs featured to stay approachable and to distinguish itself from Trulia. I also think that's also one reason why Trulia ranks 292 and Zillow ranks 175 in the US. People seem to like that better. On Zillow, agents can talk directly to people on the Zillow Advice showing their knowledge and helpfulness without chest thumping puffery. It is like a street corner with professional quality information.

It would be nice if Trulia blogs were informative and full of approachable information, but most are not. Trulia does seem to attract a lot of agents spending time blogging to themselves, but I'm not sure that helps most people with a question. To each his own.
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August 27 2010

May I suggest that you try ActiveRain for real estate blogging. 

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August 27 2010
ActiveRain is good, but having your own blog that you own is invaluable! It takes work but its worth it! Here's mine [deleted by Zillow moderator. Please see our Good Neighbor Policy for posting guidelines]
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December 07 2012
I, also, suggest Active Rain as another site where Realtors write real estate blogs.
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December 07 2012
 
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