Zillow Showcase Ads; any direct business from them?

Profile picture for hankbailey
Who has used Zillow Showcase Ads and other than a lot of views, did you get any direct business from this expenditure? 
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 06 2009 - Athens

Replies (23)

Profile picture for WilsonAmanda
Hank--I use the showcase ads---this is my first time...signed up for 6 months--we'll see...so far, very little......................action......really not sure if it's worth it!!  There are other ways,
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 06 2009
Profile picture for hankbailey
I have gotten more opportunity to work with buyers and sellers through simply advice and discussion questions.  Just wanted to find someone who said that showcase ads directly brought business. 
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 06 2009
Profile picture for Cassie_Daughtrey
I got a call from a seller yesterday. We're going to be meeting up for a listing appointment this week or next week. He's under the weather and as soon as he's feeling better, we'll meet up. I've only been on showcase ads for about a month. I've had my ad clicked on quite a few times and this has been my first phone call. This listing will definitely make the cost worth it. Also, my rep was Anthony Van Vactor in Seattle. He was really helpful and made the whole process understandable and easy. As I had questions he was really quick to answer and help me out. 
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 07 2009
Profile picture for geordy
Hey Cass, could you post a link to your ad?  I'd like to see what's working so well for you.

I've found that I'm not getting direct business off my showcase ad but it reinforces what I am doing on the discussion forums and is a nice bullet point for my listing presentations.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 07 2009
Profile picture for girouard property RE
2 of my 5 closed escrow this year so far this year are from zillow.

Thank you from the bottom of my heart, Zillow

I think it's not just about you, it's about the compassion that you show on your posts, even if they are controversial.

Heck, I've been flagged, deleted, and kicked around on these posts by other Professionals who think that the profession of selling homes is a sterile process. It's not, The dynamics of this industry is life a altering experience for a buyer or seller. They will never forget you. It's up to you to make yourself a pleasant memory.

Take a chance, don't worry about someone else's opinion as long as you show you care. Stop trying to be main stream. Do something different. Some of you are afraid that your reputation will be tarnished if you show true passion on these threads. Don't worry. Your true character is what people will look for.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 07 2009
Profile picture for geordy
Phyllis-

Do you have a showcase ad that you use to drive business to you or are you getting all of your leads from the discussion forum?
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 07 2009
Profile picture for girouard property RE
Hi geordy, wow! I went to your website, is that you? Is you pic on zillow when you were younger?? If not you should post your Website pic on zillow.  sorry Geordy, Didn't read your website info just skimmed through the picture of the hot dude. I mean no disrespect

Yours truely,   just another airhead blond from the SF Bay Area... ............ Geordy/Rich what was the question?
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 07 2009
Profile picture for pvhomes
Showcase ads are working for me.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 09 2009
Profile picture for NateShort
Yes I signed up about a week ago.  I received a call from a Seller who found me through the showcase ad and clicked through to my website.  They were intrigued and called me for a listing appointment.  They interviewed 4 other agents and I was given the listing.  So for me....so far it has been very successful! 

Nate Short
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 19 2009
Profile picture for BeachBum3
I started my Showcase Ad two months ago. I have had a few calls from it but so far nothing solid. Mostly quick questions and I have sent a couple listing portals from my MLS. The amount of clicks is high but no lead capture. So I will ride out the summer and hope it pays off.

Good selling to all.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 19 2009
Profile picture for hankbailey
I really appreciate the comments.  It seems however that most come from the West Coast, which I have to differentiate from my market quite a bit primarily due to population and Zillow brand awareness.  I would love to hear from others who might be in the southeastern U.S.
Thanks
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
May 27 2009
Profile picture for Eric P. Egeland
I had tried them in the past with no direct/confirmed results....I guess it is possible that someone clicked through to my site & eventually worked with me
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
June 29 2009
Profile picture for BeachBum3
No, It does not pay off. Big waste of $
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
June 29 2009
In case someone reads this post and doesn't know what Showcase ads are, here is a short video describing Zillow's ad products.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
June 29 2009
Profile picture for Doug Slotkin
Hello Mark,I run our Inside Sales group and wanted to reach out to offer help.

We have had some excellent feedback from agents who have generated buyer or listing business from Zillow Showcase. In some cases, this has occurred within the first couple of months of an agent's subscription and sometimes it takes longer for your ad to produce results.

I looked at your ad's statistics and I have a couple of suggestions as to how we can generate more opportunities for you. our customers report a higher click thru rate when they promote a property in the showcase ad slot; it makes sense because consumers generally go to a real estate website to look at property first and foremost.

Have you incorporated your Showcase strategy into your listing presentation? Showcase clients report having won listing business using their ad as a centerpiece of their marketing plan to sell the house - especially, if you learn that the seller has used Zillow to monitor the home's value.

My phone number is 206 515-8236 and I would be happy to discuss how we can improve your ROI.

Thanks for your business!


Doug Slotkin
Director, Inside Sales
Zillow



  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
June 30 2009
Profile picture for Can They See Me
As with any advertising, Zillow Showcase Ads should be cross-promoted. Let prospects know where to find you on popular sites like Zillow. Now only do they see your personality, free advice and contributions you give to communities, you have platinum credibility because you're associated with a bigger name. Good Luck to all.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
July 10 2009
The setup with the Showcase ads is easy and they have gotten over 30,000 impressions in a couple of weeks.  They serve a dual benefit.  Buyers know we are the resource for the area and gives them an impression before they even click on one of our listings.  It will make them more inclined to click.  It is already a listing tool we use and something extra that I am providing that my competition is not.  It is another way to different yourself and am quite happy with it.  We are in a numbers game folks and so far the number of impressions is beyond what I expected.  The 100% market factor makes it a no brainer as far as exposure goes.  I am in Fort Worth, TX.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
September 09 2009
Profile picture for jenryanbend

My employer has had his showcase ad for about six months, and I update it frequently. We have yet to get a lead off of it, and if anyone has an idea how I can fix this, or what I'm doing wrong, that would be awesome. This is the link to my ad:
http://www.zillow.com/homes/map/97701_rb/
We only have it for 50% of the time, but the title (currently) is "Secluded DRW Home"

Thanks!

  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
September 10 2009
Profile picture for geordy
It will be very difficult to gauge what kind of action you are getting from an ad such as that.  It gives your client's property more exposure but how do you tell if the buyer found the property via your ad?  You may be better off trying to advertise a person as some sort of expert in a relevant field.
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
September 10 2009
Profile picture for jenryanbend
Strike that!
I just last week made some changes to my ad, and we've gotten two solid leads since then!
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
September 17 2009
Profile picture for Doug Slotkin

It's great to hear you've gotten a couple of prospects from your ad.

Every week, we hear positive feedback from agents around the country on how their Showcase ad connected them with prospects they wouldn't have otherwise met.

I hope these opportunities translate into closed transactions...

Thanks for your business.

Doug @ Zillow

  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
October 27 2009
Profile picture for Christophe Choo
Love Zillow!  I had a $1,295,000 condo for sale in Century City, posted it on Zillow with many photos and the website link.  An 80+ year old buyer called me and said he found the house on Zillow and wanted to come see it that day.  He came with his wife of 46 years, they both loved the unit and he said he was going to buy it for their wedding anniversary.  Fotuntately they did buy it and we closed escrow in 30 days!  Zillow works to find real buyers with money at any age.  I love using Zillow!
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
November 19 2009
I am planning on signing...and guess what they've told me today. The rates are going down tomorrow! So, I may just give it a try. Even if I get one client, I believe it is worth it!
  Flag content
Close
Report a Problem

Please enter a valid email address.

Close
Content flagged

We will review this content. Thanks for helping make the site more useful to everyone. To learn more, read Zillow's Good Neighbor Policy.

Close
We're Sorry
This service is temporarily unavailable. Please come back later and try again.
January 11 2010
 
  • Be a Good Neighbor. Be respectful and on-topic. No spam or self-promotion! See our Good Neighbor Policy.

Have a question? Ask it here.

What's this?
Close

By starting a discussion, you can expect more of an interactive, back-and-forth experience where the conversation can go in many different directions.

Or start a discussion

E-mail successfully sent!Submission failed!

Related Discussions
Profile picture for Catalina Schreader
DiscussionZillow Showcase Ads; any direct business from them?
  • Last reply by Catalina Schreader
  • January 11 2010
Be A Good Neighbor

Zillow® Advice depends on each member to keep it a safe, fun, and positive place. If you see abuse, flag it. More on our Good Neighbor Policy