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any advice how to market a new real estate agent?

  • January 16 2014 - Randall
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Answers (14)

When I was brand new, I took on a seasoned broker as a mentor/partner and it worked. Just don't get used to it, learn all you can about local laws and contracts, and when you are ready to go it alone, just do it. Also take all the classes you can regarding ordinances and most important, be active in your community.
  • January 30 2014
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Hello,

I am a Mortgage Professional who specializes in helping Real Estate Agents grow their business.  I have spent years researching various marketing channels specifically for mortgage and real estate purposes.  I have extensive knowledge in social media marketing, online marketing including pay per click advertising, direct mail, website development and grass roots marketing channels.  I also have a number of ways to increase efficiency and productivity.  I offer my knowledge to agents to help them build their business and partner with agents on marketing campaigns to drive business and share costs.  If you are a new agent and looking for help in any of the areas I have explained above please feel free to reach out to me and we can discuss your needs and the solutions I can provide. 

I look forward to exceeding your expectations.

Make it a great day!     
  • January 30 2014
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Always wear your name tag.... grocery store, little league, the mall. You'll be surprised how often someone will notice you're in real estate and comment. And even better if it is someone you know but haven't seen for awhile.
And don't forget Facebook... great way to let all your relatives and friends of friends know what you are doing now. It's called networking.
  • January 27 2014
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Hold open houses for Agents who have "hot" listings and do not like to hold their own open houses.  Build as much of an online presence as you can without sinking too many dollars (here, linked in, twitter .  I don't personally do too much on facebook as I think it turns your friends off but a little here and there is acceptable.)  Visit FSBO open houses and introduce yourself but without being too aggresive. 
  • January 25 2014
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Start with the people you know, email and handwritten letters, telling them you are now in the business. Face to face provide information on the local market statistics provide valuable information keeping them in tune with their market area. It not only helps them but you as well. 
 

  • January 25 2014
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Start by telling everyone you know (friends, family old coworkers). Then do whatever low/no cost activity you can do to get your name out there. Take that floor time, open houses and pass out flyers. It all adds up!
  • January 21 2014
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Tell everyone about your new career. Word spreads fast.
  • January 19 2014
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I think it depends on where you are working, but generally speaking it's important to be familiar with the area you are marketing and to meet as many people as possible. I can't tell you how many times I've met clients initially while playing basketball, visiting a museum, joining a club, etc. In addition, social media can be your best friend. Use Twitter and Facebook to let people know what you are doing. Email your friends and family and let them know you are getting in the business. That's one of the best ways to get started. Hope everything works out!
  • January 17 2014
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Just meet people. Talk to people. People are going to hire you, so be around people! You can spend weekdays connecting with friends and acquaintances, and you can door-knock to invite people to your Saturday & Sunday open houses!
  • January 17 2014
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Profile picture for Brian French
If I were brand new to an area, I wouldn't spend a dollar.  You need to get to know the people and the neighborhoods, and one way to do it fast/cheap is - door to door.  You should not mention that you are new (doesn't give them much confidence in you).  I would just say that you are trying to meet people in the neighborhood and wanting to know what they like and dislike.   Oh and btw - do you know anyone thinking about selling?
  • January 17 2014
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Profile picture for wetdawgs
Step back and think about this from the consumer's perspective.     What makes you, an agent with no experience, someone that a consumer would like to contact?   Do you have skills that make you stand out?   Expertise?   other?  

If you can't identify anything, perhaps it is time to identify possible mentors who can get you rolling, perhaps by hosting open houses, perhaps other opportunities will be out there.

One of the first things to do?  Get a professional profile on Zillow and use it wisely.  The Zillow Academy may be useful.
  • January 16 2014
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Profile picture for Cyrus Green
Craigslist and Open Houses is a good start!
  • January 16 2014
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Profile picture for JustinLeffew
Persistence. That, and find out what you can do to help THEM. If you get a meeting, make it about them. They don't need you, but you sure could use them. 
  • January 16 2014
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Start with social media, cold calls, anything to get your name out there.
  • January 16 2014
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