Zillow Advice: Home Selling - Do you think an open house helps you sell the house? http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ Zillow Advice | Zillow Real Estate I take exception to my esteemed ... http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ I take exception to my esteemed colleages.&nbsp; Here is why:<br/><br/>Holding and open house at an individual residence - that's the question, right? - is like all other endeavors and includes a list of positive and negative factors.<br/><br/>Some of the responses allude to a rational of "if someone else is doing it&nbsp; then it must be good".&nbsp; But many people do awful things (I will not list them here) and that doesn't make it a good idea to ape them.<br/><br/>Some may say that it is a chance for the agent to pick up new buyers, rarely for the open house, but for other houses.&nbsp; Not a good justification to an owner to hold open their house.<br/><br/>My view is that an open house brings a miniscule chance of a sale; after all are not most real buyers working with agents, cruising the internet, pulling brochurees from brochure boxes, and other mainline channels?<br/>Really, now, just who could be the hapless prospect who is not looking for a house, but pulls in during the short time a house is held open, walks through and buys it?&nbsp; Teensey weensey for sure.<br/><br/>What's the down side?&nbsp; Criminal casing of the property, splitting up once inside and pocketing whatever they can get, unlatching window locks, pulling keys out of door locks, and many other things.&nbsp; Given this risk, does it really make sense for an owner to allow an open house.&nbsp; I think not.<br/><br/>Hey!&nbsp; Builders hold their models open all the time and it works for them!&nbsp; Yes, and this is a situation where open houses make sense.&nbsp; New areas have many new models and open lots and people do drive through<br/>represented or not.&nbsp; Actual house sales are made here all the time.&nbsp; It is different than a stand alone private sale.&nbsp; There is less risk because model homes have little personal property, little that could be stolen, and often have additional security fencing and security devices not present at a private sale.&nbsp; So, it does not translate from a builder's model to a private sale.<br/><br/>Maybe it makes sense to do an agent open house, but not a public one.<br/><br/>Just my 2 centavos. Sat, 10 Apr 2010 21:38:00 GMT http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ 2010-04-10T21:38:00Z Kathy, Don,Does your town ... http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ Kathy, Don,<br/><br/>Does your town typically have many open houses on Saturdays or Sundays for the public?&nbsp; If so, it would probably be a good idea to jump on the bandwagon.<br/><br/>More important than an open house for the public is a broker open house.&nbsp; In many towns, brokers tour properties one morning of the week to become familiar with other agency listings.&nbsp; You want other agents to be familiar with your property because they may have the buyers who will purchase it!<br/><br/>Good luck in selling your home.<br/><br/>Tom Lynch<br/>Associate Broker, Massachusetts and New York<br/>Berkshire Property Agents<br/>Great Barrington, Massachusetts 01230 Sat, 10 Apr 2010 20:15:00 GMT http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ 2010-04-10T20:15:00Z I have noticed one positive ... http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ I have noticed one positive effect of having an Open House.<br/><br/>If there is a potential buyer that is sitting on the fence and they see that you are having an open house, they often get the irrational fear that someone is going to snatch up that home at the next Open House. This can spur them to make an offer more quickly. <br/><br/>Statistically maybe 3 percent (if that) of home sales occur as a direct result of an open house. But if you are in that 3 percent, you are glad you had an open house. Fri, 09 Apr 2010 15:37:00 GMT http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ 2010-04-09T15:37:00Z The problem with open houses ... http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ The problem with open houses and failure rate is&nbsp;the result of&nbsp;the agent/brokers failure to fully promote it. Generally all you get is a single ad in the local paper, a few directional signs, maybe a flashier sign with baloons on the actual property and possibly a few light snacks/drinks served to visitors. Open houses, much like most real estate marketing is generic and fails to properly address the question, "Who is the likely buyer?"<br/><br/>Real estate marketing relies almost entirely on modern means of electronic marketing. While it is useful and provides an inexpensive way to provide more information about a product, it does not target the consumer with something they can physically hold in their hands. We will all go to our mailboxes today and find an assortment of "junk mail". Direct mail marketing finds us, we do not have to go looking for it.<br/> Fri, 09 Apr 2010 12:48:00 GMT http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ 2010-04-09T12:48:00Z Ferris - no self-promotion ... http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ Ferris - no self-promotion on Zillow advice. It's against their Good Neighbor policy. Fri, 09 Apr 2010 06:22:00 GMT http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ 2010-04-09T06:22:00Z I'll put it this way, an ... http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ I'll put it this way, an open house can't hurt anything. Since the growth of the internet as the primary resource for both new and move up home buyers open houses have become far less important in selling a home. More so are buyers at first content with either a video tour or a still picture virtual tour. When they are ready to see the home intimately they will either contact the listing office for a tour, or they will contact the agent they are working with for an appointment. An open house can be very useful if a home is located in a new subdivision where there are a fair amount of homes for sale and there is a lot of foot traffic. Otherwise, in my opinion, an open house is more useful in advertising the agent or the office than it is in actually getting the home sold. That's just my opinion. I rely more on video tours to bring the home alive for today's home shopper. Also, in my opinion, a more effective way to capture drive by and foot traffic is to post a toll free number as a rider on the yard sign that inquirers can call to get more information about the home. This helps home buyers gain more information about the home without feeling the pressure that sometimes a professional sales person like a agent may apply, and it also gives the listing agent a phone number to follow up with in case the would be home buyer does not call through to the agent to schedule an appointment. I offer a complete list of cutting edge home marketing and&nbsp; .Compared to other traditional brokers in Jacksonville Florida I offer comprehensive marketing and brokerage services for only a fraction of what they may charge and compared to other flat fee brokers my choices available to home owners normally surpasses their offerings. Log on at [content removed by moderator due to self-promotion] to see the difference yourself. Fri, 09 Apr 2010 05:59:00 GMT http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ 2010-04-09T05:59:00Z Kathy,Good Evening.That's ... http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ Kathy,<br/><br/>Good Evening.<br/><br/>That's a semi-sorta loaded question. Most anything can get a pass or fail grade based on effort. I have been in real estate a while ans still do open houses. As we all know the internet has changed shopping for real estate, however, I like to set up shop, and take my work with me, even if I meet one or two people, somehow it feels like I got a litte closer to my goal. I even started asking a lender to come with and we have a riot, heck, he actually got a couple of re-fi's out of the deal. I don't think ratio is high for people walking in and buying "that home", but they do take cards, ask questions and must realize, we are putting forth the effort.<br/><br/>So, yes, I think they help overall with our business, but perhaps not to sell that home.<br/><br/>Have a BEAUTIFUL evening.<br/><br/>-Shawn Fri, 09 Apr 2010 04:35:00 GMT http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ 2010-04-09T04:35:00Z Statistics show that open ... http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ <p align="left">Statistics show that open houses are not what sells homes. It often times makes the sellers feel like something is being done. Personally, I am apprehensive about having open houses at homes in which someone lives. You can tell a lot about people from clothes in closets, pictures, etc. If you live there, be careful. I've also heard of people stealing things from open houses. I've had kids make messes w/water but not anything worse than that. (parents don't watch their kids like you would want/expect them to)<br/><br/>Out of all the open houses I've held, and there have been quite a few, I have only picked up more buyers. Never have I sold the home at which I am hosting the open house.<br/><br/>This is my opinion. There are a lot of agents who have had success at them as well.</p> Fri, 09 Apr 2010 03:33:00 GMT http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ 2010-04-09T03:33:00Z Having an open house will ... http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ <p>Having an open house will help you sell your house. Not only will this help prospective buyers see the inside of the house but this will also help them visualize how they would arrange things once they move in. This always plays a big factor in people's decision. Yes, you will have curious&nbsp;neighbors and people not really in the market to buy homes at the moment&nbsp;but they can help spread the word. Especially when they see how lovely your wallpaper is.</p> Fri, 09 Apr 2010 03:24:00 GMT http://www.zillow.com/advice-thread/Do-you-think-an-open-house-helps-you-sell-the-house/342341/ 2010-04-09T03:24:00Z