Create a Free Agent Profile in 7 Easy Steps

Don’t have a free profile on Zillow yet? I get it. Maintaining a multitude of online profiles and social media networks is tough work and takes precious time.

But here’s a huge reason why you should be on Zillow: A free profile gives you top placement as the listing agent on your active listings and a single point for profile and account management.

Your profile will be faster to update, your advertising simpler to manage and your ROI easier to track. It’s prime exposure on the largest online real estate network for zero dollars. Here’s how to set it up.

1. Register on Zillow

First things first, you’ll need to register on Zillow by clicking Join in the top-right corner of Zillow.com. Enter your email address and choose a password. Make sure to check the I am a landlord or industry professional box.

After you register, click Agent Hub on the main menu and then click Profile. Your profile’s going to look pretty bare to start, but building it up is quick and simple.

2. Add a profile photo

Start building your profile by adding your photo. On the Profile page, click Edit Photo on the photo icon. On the Edit Photo page, click Choose file to upload your picture.

Agents generally have two schools of thought about what to use for their profile photo: a professional headshot or a company logo. I’m in the headshot camp; I think they’re more personable — but no selfies, please. If you need some tips, this post will help take your profile photo game to the next level.

3. Add your professional information

On the Edit Profile page, you can also add your business name, contact information, licenses and service areas. Don’t forget to add links to your website and social media accounts, but avoid linking to old social media accounts that you don’t use. A stale, three-year-old Twitter handle with only one post doesn’t help communicate your brand.

After you finish updating your professional information, scroll to the bottom of the page and click Submit.

4. Promote your brand in the about me section

The about me section is the best place on Zillow to share your story. You can update the section through the Edit button on your profile.

Keep it crisp. Leave out the lengthy sales pitch and real estate jargon — that’s a quick way to turn off potential clients. Focus on your background and why buyers and sellers should work with you.

5. Add your past sales

Updating your sales history shows buyers and sellers how active you are in their local area. If you have past sales to add, click Add your past sales to your profile on the Promote Yourself on Zillow menu or click Agent Hub under the Past Sales header. You’ll need to know the home’s full address, sold date, price and which side you represented in the transaction.

6. Request reviews

Along with adding your sales history, reviews help agents stand out and win new business on Zillow.

Learning how to request reviews through the request form is easy, but getting your clients to actually submit them for you can be a struggle. If you’re not getting much luck, try some of these tips for getting more reviews. And remember, reviews can come from anyone you’ve helped with real estate, not just from closed transactions.

7. Connect your listings

The last step is checking that your active listings are connected to your new profile. Click Agent Hub and then click Listings to go to the My Listings page. Click one of your listings. You should see your new profile (labeled as the listing agent) at the top of the contact form. If that’s not the case, you have a few options: you can troubleshoot the issue, claim your listings manually or reach out by phone or text to Partner Support (formerly Agent Care) at 1-888-466-3501.

That’s it! You’ve created a free profile in seven easy steps. Not only are you getting prime face time on your listings, you’re branding your expertise to the millions of home buyers and sellers on Zillow every day.

But don’t stop there. Set a reminder in your calendar every month to continue requesting reviews and keep your recent sales up to date. Now that you have the basics down, learn more about optimizing your Zillow profile and exposure in the related articles below.