Quick Marketing Tip for Real Estate Pros

Dave Kelly, a RE/MAX agent in Southern California, is taking advantage of Zillow to market his services to the people in the communities he specializes in — one of which is Porter Ranch in Los Angeles. Dave has uploaded several awesome photos to the photo section of the Porter Ranch neighborhood page. Similarly, Greg Swann advises posting home photos and calls this “Zestifarming.” Every one of these photos is attributed to Dave’s Zillow profile (so far, Dave has uploaded over 1,100 photos of neighborhoods and homes to Zillow).

If you check Dave’s profile, you’ll see he has over 2,800 views — meaning there’s a good chance many potential clients have come across his profile while browsing Zillow. If you ask me, uploading photos to neighborhood and city pages is a great way to start building your reputation as an expert — since those photos will be seen by anyone checking out the local page in the future.