Click Me! Click Me!

They say that a picture’s worth a thousand words … but what about page-views? We have over three million for sale listings on Zillow but not all of them come with a beautiful photo gallery like this mansion in Seattle.  I’ve always wondered how much difference a photo makes when attracting eyeballs to a home’s for sale. It’s common advice that great photos sell a home online and thanks to research done by our wiz analyst Ji Chen, we’ve been able to quantify the impact of having photos on the popularity of homes for sale on Zillow. We discovered that over a seven-day period, listings with at least one photo were likely to be viewed 41% more times than listings with no photos. Wow! Even more dramatic, Ji also looked at the impact of disclosing vs. not disclosing the home’s address when posting it for sale and amazingly, providing a full address increases your listing’s traffic by 271%.

Adding a photo and address to your listing will get you a lot of extra traffic for very little effort. Taking a great picture is an art itself. For tips on home photos, read the real estate guide articles on Preparing your home for photos and the Photographing your house checklist. Who wouldn’t want to click on a photo like this one?

The "Tranquility" house on Lake Tahoe