Showcase Ads are Bigger, But Same Price

Today, we’re excited to introduce a new version of Showcase Ads, which expands up to six times its original size. These improvements make it easier than ever for our 8 million-plus monthly visitors to contact a real estate pro in their area.  Now, when a user hovers over a Showcase Ad,  the ad will expand up to six times its original size and reveal a mini-contact form that allows the user to easily connect with the agent or real estate professional.

Savvy real estate agents already know that if they want to be known as “the” agent in a certain ZIP code, Zillow’s Showcase Ads are the way to go.

Showcase Ads allow professionals to purchase 25, 50, 75 or even 100 percent of ad view placements in the ZIP code they want. By ensuring their ad is viewed at least 25 percent of the time in their target ZIP code, agents can gain a competitive edge in their area. And it’s easy! Creating and purchasing a Showcase Ad just takes a few minutes with a credit card on Zillow or by calling a Zillow Sales Rep at 866-324-4005.

Our new, expandable Showcase Ads give agents more bang for their buck by increasing the size of their ad and enabling users to easily and quickly contact them. The best part?

The cost of a Showcase Ad is the same as before — even though it expands to six times its size.

In addition, the Showcase Ad dashboard (within your Zillow profile) just received a major upgrade. Now agents can compare their Showcase Ad click-through-rate with the average Showcase Ad click-through-rate  in their state. Imagine being able to benchmark your ad performance against all your competitors. On top of that, you can track the number of times your Showcase Ad is expanded by a user and you have the ability to turn the expanding feature on or off.

To learn more about real estate advertising and more about our expandable Showcase Ads, please visit Zillow Advertising Solutions.