Zillow Acquires Postlets
Today, I’m happy to announce that Zillow has acquired Postlets, a leading online real estate listing creation and distribution platform. For those not familiar with Postlets, it’s a great service that enables individual agents, property managers and landlords to distribute their listings across 13 real estate and social media websites, for free.
Real estate professionals love Postlets because you create a property listing just once, and Postlets automatically distributes it across the Web. Plus, when you create an account on Postlets, you get a personalized landing page so you can showcase all of your “Postlets” in one place. You can then customize your personal gallery with a company logo and an “about me” page where you can describe your services and upload a personal photo to help you gain even more exposure. And it’s free.
Postlets has an interesting background: It was founded in 2005 by Asher Matsuda and Raymond Chen, who started the company as a side project. Today, the site boasts over 500,000 registered users who currently send more than 350,000 for-sale and for-rent listings across the country. Ask anyone in the industry, and they’ll tell you that Postlets is a great tool for agents, property managers and landlords looking to promote their listings and manage their online presence, for free. As part of this acquisition, Postlets will continue to send listings to its current distribution partners.
We’re thrilled to have the Postlets brand, and its talented founders join the Zillow team. If you haven’t tried Postlets yet, set up your free account today to get started.