Today, we’re thrilled to announce the birth of rentals on Zillow.

When we launched Zillow in 2006, our goal was to create a database of all the homes in the U.S., with each home filled with rich information so that people could make smarter home-related decisions at every stage of their lives. Since then, we’ve opened up the database to our users, allowing them to claim a home, edit home facts, post a home for sale or set a “Make Me Move” price.

Today’s launch addresses two of the most common requests we get from users, which include the ability to post a home for rent, and to empower home shoppers with information about finding homes for rent.

Owners of rental properties and property managers can now market rental listings on Zillow, the second-largest real estate Web site, and reach 8.3 million people every month, including a million renters and many others who are on the fence over whether to buy or to rent. Our easy posting tool allows users to create rich listings, with unlimited photos and detailed rental info including lease term, availability and whether pets are allowed. For $9.95 per listing, rentals will be featured on Zillow and show up at the top of Zillow search results where they receive six times as many views as non-featured listings. Listings can remain active for 180 days — or, until the home is rented; no need to keep reposting every few days!

Compare monthly for-sale and for-rent prices

We are also proud to offer an innovative search comparison in which home shoppers on Zillow can now search for both rental and for sale homes in their area and compare monthly costs. This new, monthly payment search filter allows shoppers to compare rental and for sale homes side-by-side based on a monthly payment they can afford, and decide what the best solution is for them. This should appeal particularly to the 25 percent of people who plan to move in the next three years and say they will search simultaneously for both rental and for sale homes, according to a recent survey by Harris Interactive.

Please check it out for yourselves. If you’re a landlord or property manager, please post your rental listings on Zillow today. If you’re shopping for a home or just dreaming, please search your area and try out our new monthly payment filter.

If you’re just curious, check out this home for rent, and the search experience comparing this home to local homes for sale (it’s the house for rent with the purple icon for $1,950/month).

We’d love your feedback and suggestions to make this work better for you!

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