Author Archive

Scott Huber,

scotthuber

  1. Do You Have a “Spray and Pray” Marketing Program?

    Do You Have a “Spray and Pray” Marketing Program?

    When speaking with advertisers, I always ask where they are advertising.  The question is meant to help me understand if there is a certain audience or …More

    Professionals By Jun. 2 No Responses
  2. Not All “Clicks” are Created Equal

    Not All “Clicks” are Created Equal

    Since we’re in a recession, the trend I see many advertisers taking is buying the cheapest ad program they can find with what appears to have …More

    Professionals By May. 19 3 Responses
  3. Online Advertising – Set Goals

    Online Advertising – Set Goals

    Over the past 3 years, we (me and 30-plus members of Zillow’s sales team), have learned a tremendous amount about what successful and unsuccessful ad campaigns …More

    Professionals By May. 11 5 Responses