Back from the Realogy Trade Shows
By: Sara Bonert, Director of Broker Relations | March 3, 2008
On Saturday, we finished back-to-back-to-back Realogy trade shows, involving Coldwell Banker, ERA, and Century 21. Ten straight days in Orlando! By attending these three shows we were able to communicate our latest partnership with thousands of agents and brokers. The response was overwhelmingly positive as real estate professionals recognize the value of having their listings distributed to a top-trafficked site, but don’t have to spend time inputting the data.
Photo above: Zillow Product Team Lead Jonathan Burstein talks with a Century 21 professional last week.
One of the messages that we tried to communicate at the booth was how agents and brokers can be sure they are receiving maximum exposure on Zillow. The corporate brands are going to be sending all of the listing details to Zillow’s site, including multiple photos and agent contact information. However, they are not going to send agent photos, marketing text, or links to personal websites found on profile pages. Agents should go to Zillow and register for a free account, which takes you through the process of creating a free profile. On this profile you can upload your photo, logo, or branded image; write a detailed biography; and include links to your website. It is important that you register on Zillow with the same email address that your company has on file for you. Behind the scenes, we will match your profile to your listings with that email address.
With all the free exposure that Realogy agents are now going to receive, everyone who visited our booth walked away a winner. But a few lucky agents also came away with an iPod as well, since we did a drawing at each show.
During the Century 21 show, real estate agent Bonnie Kronfeld won our iPod giveway, but was unable to accept it in person. Bonnie’s husband, Craig, swung by our booth to accept it in her absence.
- Stumble it!
- Categories: Real Estate, Real Estate Industry, Zillow
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Back from the Realogy Trade Shows on March 4, 2008 1:10 am
[...] RedFlagDeals.com: Canada’s Bargain Shopping Community! Find deals, coupons, freebies and more! wrote an interesting post today onHere’s a quick excerpt On Saturday, we finished back-to-back-to-back Realogy trade shows, involving Coldwell Banker, ERA, and Century 21. Ten straight days in Orlando! By attending these three shows we were able to communicate our latest partnership with thousands of agents and brokers. The response was overwhelmingly positive as real estate professionals recognize the value of having their listings distributed to a top-trafficked site, but don’t have to spend time inputting the data. Photo above: Zillow Product T [...]
Midori on March 4, 2008 9:59 pm
Just wanted you to know just how pleased we are at CENTURY 21 to be partnering with you. Very nice meeting you face to face too!
Sara Bonert on March 4, 2008 10:14 pm
Midori- Thanks for stopping by the corporate blog. You were too sweet on your AR blog! I am sure we will cross paths again soon. I’ll keep my eye for the yellow jacket!
Marketing Articles on April 17, 2008 6:31 pm
That could be a very tough day for you Sarah. May I just ask since you have been exposed to trade shows how can you compare Zillow to Craiglist?
I heard that Craiglist is also n advertising site.
-Jan
dex on May 22, 2008 9:34 pm
Very informative information about trade show, keep up the good work
dex on August 5, 2008 9:46 pm
Very good and informative information,