Advertising category archives

Zillow makes money by selling ads on the site. But, to be a successful media company, we need to make sure our customers are realizing success with their ads. To help our customers do this, it is important to look at what the best-performing ads look like, and the lowest performing, because ad content is [...]

Today, we’re excited to introduce a new version of Showcase Ads, which expands up to six times its original size. These improvements make it easier than ever for our 8 million-plus monthly visitors to contact a real estate pro in their area.  Now, when a user hovers over a Showcase Ad,  the ad will expand up to [...]

Today we announced some significant milestones achieved in the first half of 2009 (how could it be July already??), including a whopping 67 percent year-over-year traffic increase. On average, 8.3 million people (unique visitors) came to Zillow each month so far this year.
You can see all of our record-breaking stats in today’s press release, but meanwhile here’s a [...]

Unless you do real estate advertising, you probably haven’t noticed our spankin’ new Zillow Advertising Solutions section that we launched last week. What’s nice is that we are pleasantly surprised at its quick return in generating contacts from real estate professionals, so thank you, RE Pros!
If you’re a real estate professional and want to get [...]

When speaking with advertisers, I always ask where they are advertising.  The question is meant to help me understand if there is a certain audience or certain type of performance an advertiser is trying to achieve. As a result, we see a common practice among real estate advertisers: they spread themselves too thin across multiple [...]

Since we’re in a recession, the trend I see many advertisers taking is buying the cheapest ad program they can find with what appears to have the most amount of visibility.  That trend makes sense, given budgets are slashed and miracles need to happen using those precious dollars.  However, without the ability to track consumer [...]

Over the past 3 years, we (me and 30-plus members of Zillow’s sales team), have learned a tremendous amount about what successful and unsuccessful ad campaigns look like.  We routinely share this information with Zillow advertising partners, but feel there are many more professionals who could benefit from these results.  One of our goals at [...]

How do you get national prime time TV exposure without shelling out millions of $$ for an ad campaign?
You hope a large national brand decides to include you in their ad campaign!
Thus… we were thrilled when Sprint asked our permission to include Zillow in the latest installment of their ubiquitous “Now Network” ad campaign (umm… [...]

This morning, Bank of America, one of Zillow’s advertising partners, flipped the switch on their new Bank of America Home Loans home page. After taking a test drive on the site, I was impressed by B of A’s emphasis on affordability. The new interface helps consumers answer key home loan questions such as:

How much can [...]

Today we’re announcing the launch of a new and broad phase of our Zillow Newspaper Consortium, whereby Zillow powers the online real estate sites of 180 newspapers this year. Up first — the Tampa Tribune, as well as more than a hundred other newspapers owned by Community Newspaper Holdings, Inc.
Starting this week, visitors to the [...]