Advertising category archives

Listings on Zillow? Check.
Profile on Zillow? Check.
Beyond adding your listings and updating your profile, we have many more opportunities to promote yourself to our audience of nearly 8 million monthly users, plus we have some tools to help you with your business.
Here are 10 Ways Real Estate Professionals Can Use Zillow.

Century 21’s recent decision to end its TV advertising is a refreshing and sound move against the “marketing by tradition” majority. It’s surprising to me how often I hear brokers and agents rationalize their marketing mix by the much feared “owners expect it” or “we know it doesn’t work but our agents like to see [...]

We are excited to announce today we are offering a new way for national and regional brokerages to advertise for sale listings and build brand awareness — Home Page Featured Listings.
Home Page Featured Listings place local for sale listings right on the Zillow.com home page, where more than 8 million Zillow.com visits originate each month. [...]

Many of you are aware of the Zillow Newspaper Consortium, our partnership with 282 newspapers nationwide that we announced last November.  In the first phase of this important partnership, local classified advertisers were given an opportunity to expand the reach of their ads to also include Zillow’s audience.   This program has been very successful– well over [...]

Zillow is a media site, or a marketing platform for real estate professionals to utilize to connect with buyers, sellers, and each other.  Each month, more than 5 million people come to Zillow with one common interest — real estate. If you are a real estate agent, take a look at my post on Active [...]

Over the next few weeks, you may start to see some for-sale listings that look a little different than what usually turns up in our typical search results. They’re called “featured listings,” and it’s an advertising program we’re beginning with a number of our newspaper partners and the real estate professionals who buy classified listings [...]

Last Thursday was a busy day in the world of online training for real estate professionals.
I was down at the 4RealzEd internet marketing seminar in Orange County put on by Dustin Luther and Jim Marks (Zillow was one of the sponsors). Jim mentioned a couple interesting stats worth repeating; 80% of buyers start their search [...]

This is your final reminder that Reachd will offer Adwords for Real Estate training at Zillow’s Seattle offices this Thursday. The Reachd course provides Google Adwords training for real estate professionals. And Zillow’s David Gibbons will follow up with a quick presentation of Zillow’s EZ Ads. There are only 6 5 spots left. If you’re [...]

Baseball is the usual forum in which Boston and New York wage their intense sports battles, but football — ahem, Super Bowl XLII, for crying out loud — is the rare stage for these two powerhouse cities and their sports fans to go nuts. TV executives probably didn’t anticipate this gem landing in [...]

Lehman Brothers put out a great research report today with their 2008 advertising forecast. Since Zillow is a media company, we take great interest in macro advertising trends, especially online advertising trends. Here are a few nuggets from the report:

$311 billion in US Advertising in 2008, up 4% versus 2007
$26 billion in US Online Advertising [...]