EZ Ads category archives

The 99th edition of the Carnival of Real Estate is posted at Homethinking Blog. There are 5 posts highlighted, with Dan Green’s “12 Bullet Points That Matter to Every Home Buyer in America” easily taking top honors. For example, his intro paragraph, “If you plan to buy a new home in 2008 or 2009, [...]

With home sales slowing and housing inventory increasing to 4.6 million homes or 9.6 months’ supply, many people are recommending that sellers and their agents think beyond the obvious to gain buyers’ attention. But perhaps you’re not quite ready to start giving away flat screen TVs or a new Harley.
Over the last few weeks I’ve [...]

Excuse me, have we met?
You’re a Lexus driving, latte drinking, monthly newsletter mailing real estate agent looking to expand your business without losing your personal style. You recently signed a peace treaty with your PDA and you realize that the Sunday ads are yesterday’s trash, but you are still in need of GPS support to [...]

Sure, Zillow EZ Ads are used by numerous real estate professionals, but I’m here to tell you others can take advantage of them as well — even teenagers! Anyone that wants to target a hyper-local market of homeowners — including plumbers, electricians, handymen, and teenagers mowing lawns - can use EZ Ads to direct their [...]

Last week I received an email from a Zillow groupie desperate to learn the secret of getting on “the list.” Considering that only 5 homes in America earn the right to walk the red carpet of the Top Viewed For Sale homes each week, this is no easy task. Rather than suggesting you “buy a cooler house” (which [...]

“What’s the smartest thing you’ve seen a Real Estate Broker or Agent do to attract business on Zillow?”
Click on the play button below to hear Sara Bonert answers that question for Joe Zekas of YoChicago. Sara is the Zillow Market Manager for the Chicagoland area and this, from a series of four interviews, is [...]

EZ Ads have been on the market now for about 3 months and we are starting to get some great feedback as to how to best utilize the ads. In case you aren’t familiar with EZ Ads, they’re self-service ads that show up only in pre-selected ZIP codes where you pay one penny every [...]

I recently stumbled across some creative “Just Sold!” EZ Ads in Brooklyn. Ross Brownfeld, an associate broker with National Brokerage Real Estate, is using them to target home sellers. He realized lots of potential clients are using Zillow to get valuation and other detailed information before putting their homes on the market. In fact, 32% [...]

More and more real estate professionals out there are actively trying to build their local blogs into the place to get real estate information about specific neighborhoods. Just take a look at the Local Real Estate Blog directory that is part of Zillow’s Real Estate Guide — it has well over 100 local real estate [...]

Six weeks into the life of EZ Ads, we’ve hit some milestones we hadn’t anticipated reaching so soon. Last week the 2,000th advertiser signed up, and this week the 3,000th EZ Ad was purchased! We thought we’d take this opportunity to tell you a bit about our advertisers thus far.
Real estate agents and brokers have [...]