Social Networking: A Virtual Landscape for the Real Estate Market

Back in the day, marketing homes for sale involved a listing on the MLS, buying ad space in newspapers, displaying signs on site, and lighting scented candles for the open house. Now, there are countless avenues to gain exposure to buyers and sellers. Through social networks (which connect groups sharing common backgrounds and interests), you can reach a larger sphere of influence and extend your reach.

You’ll save time and trips by utilizing existing technology and groups. Here are a few of the basics — and their relevant ties to the real estate market:

Broadcast your home! When shopping for a home, you can see listing photos or even a virtual tour on an agent’s website. But now, realtors post videos of actual property walk-throughs on YouTube, giving buyers a direct, first-hand look at new construction developments that aren’t yet open to the public.

Twitter enables realtors to stay connected with clients. They “Tweet” (or “post”) short updates with home sale statistics, home improvement tips, and links to local events. And if you’re a buyer, Twitter is often the first place to hear about “Just Listed” properties or developer incentives.

Facebook enables realtors to post links to properties for sale or rent and to share ideas with clients and other industry professionals.

LinkedIn is a networking tool primarily used by professionals in the corporate world. As a buyer or seller, you can read real testimonials and find trusted referrals.

Zillow, as you know, offers a comprehensive list of homes for sale, both by agent and by owner, as well as neighborhood statistics and home sale trends. Zillow’s vast directory includes real estate professionals, useful articles, and frequent updates to help you stay tuned into the market.

Blogs give companies an immediate and direct opportunity to provide readers with breaking news, industry insight, and new media. Realtors discuss new developments and market trends. Financial experts blog about legislative changes, rates, new programs and other educational topics.

By combining traditional marketing methods with social networking, you can maximize your exposure for selling your property, connecting with real estate professionals, and finding real answers.

October 22, 2009