5 Reasons You Should Automate Your Social Media Efforts
Your day is busy enough without having to go in Twitter or Facebook a few times a day to update and show the world you’re active on social media. Easy solution: marketing automation. By automating your messages, you’re able to attend showings, meet with clients, and answer e-mails without worrying about how your social media accounts have been dead all day. Taking 30 minutes to schedule your e-mails and updates at the end of your day could help you focus on other tasks that can’t be automated.
Save time. It just doesn’t make sense to stop what you’re doing every 45 minutes or so to update your social media account. When there’s work to be done, a status update is probably the last thing on your mind. By scheduling your Tweets and updates, you can spend a few minutes at the end of the day focusing on what message you want to broadcast to your followers and schedule them to publish the next day, leaving you time to focus on business that can’t be automated.
More exposure, less effort. If only everything was this easy! Scheduling your social media updates not only requires less effort from you, but keeps your followers engaged. How? By spacing out your messages throughout the day, you’ll pop up in their feeds and be a consistent presence.
Stop flooding your followers’ feeds. Don’t be that annoying person who updates three times a day with 10 back-to-back Tweets. Scheduling your messages won’t clog up accounts and annoy followers. You’ll be able to stay on top of people’s minds (and feeds) with less work. Automation can help you prevent a drop-off in your social media activity as well as irregular posts.
Publish thoughtful content. Instead of updating with whatever thought that occurs to you at the moment you’ve logged in, you’re able to craft a better message and give your social media strategy a better direction when you sit down and draw up a timeline for a series of posts to publish the next day.
Focus on the more important stuff. Not having to worry about updating Twitter throughout the day means that when you do check your account, you can focus your energy on engaging with followers. At-reply, respond to messages, or comment on their updates – with automation, you’ve already got your basics covered.