The Essential Calls to Action For Your Rental Website
When renters come to your website, you want to wow them – either with plenty of inventory, plethora of information, or frequently updated blog posts. Once you ‘wow’ them, however, how are you making visitors stick to your website? We’ve stressed the importance of having calls to action, e-mail marketing, and clear contact information so you can capture more leads. In addition to forms encouraging renters to request more information, there are other types of call to action you can use for your real estate website. Experiment with a few different types so you’ll have something for everyone. Just because a renter isn’t ready to reach out about a rental listing doesn’t mean you can’t keep them in the loop.
Receive e-mail updates. If visitors like what they see, they should be able to get updates sent to them directly. Let potential subscribers know what you’ll be sending them (newsletters, blog articles, promotions) so they know what they’re signing up for.
Follow us on social media. Encourage renters to follow your business’s social media accounts. For those who don’t want more e-mails in their inbox, you can still keep them updated when they browse their Facebook, Twitter, or Google+ links daily.
Subscribe to our RSS. An RSS feed is a handy way to keep all the blogs you read, in one place. Including an RSS subscription button gives you the opportunity to be a part of renters’ mornings when they scroll through their news updates.
Ask us a question. Invite visitors to start a conversation by asking a question. When renters browse your listings, show them that their concerns are a priority by providing a place where they can request information.
View more listings. When renters visit your website, their priority is probably viewing rental listings. Make it easy to browse your inventory by pointing them in the right direction. Once they see a unit that interests them, you’ll have a call to action there that allows them to reach out instantly.