Increase Your Visibility with Facebook Promoted Posts
We’ve covered plenty of ways you can use Facebook to increase awareness and promote your business. Besides updating your page regularly or posting Facebook ads, you can also promote your posts to reach a larger audience. Due to constantly changing Facebook algorithms, your organic reach is limited. If you’re only reaching a limited number of people in newsfeeds, a way to increase the percentage of fans that see your updates is to use Promoted Posts.
The purpose of Facebook Promoted Posts is to help your posts show up higher in the newsfeed so people are more likely to notice them. These posts do not show up in the right column where you usually see Facebook ads. Instead, they’re featured in the newsfeed and are labeled “Sponsored.” This way, you gain more visibility when users scroll through their updates.
You can promote any kind of post – videos, photos, offers, survey questions, or the usual status updates. By utilizing Promoted Posts in an important promotion, you can set a day and time for your post to be shown so you’ll get more exposure in that time frame. A good way to use Promoted Posts is to promote a marketing offer such as an e-book, an upcoming live event, announce the launch of a new service, or advertise an offer or discount. It’s important to note that by promoting a post, you’re not buying a larger following. The size of your audience stays the same, but they are more likely to see your post because it will be featured higher in their newsfeed.
Facebook’s “Promoted Posts” feature doesn’t come free, though. To see how much it will cost you to promote a post, click on the “Promote” option when you post. Facebook will tell you what your estimated reach will be with each price point. The cost to promote your post depends on how many people you want to reach as well as your geographic location, among other things.