Apartment Trends: Top Student Housing Amenities
Luxury student apartments are a growing trend. Students and their parents look off-campus when they’re seeking a more private living arrangement that caters more to their lifestyle. J Turner research, a multifamily industry research firm, surveyed 7,095 graduate and undergraduate students in “Gauging Student Living Preferences” to pinpoint their preferences when it comes to student housing. Here are the results:
Apartment size is a huge determining factor when it comes to making a housing decision. 65 percent of survey respondents ranked it as “extremely important.” In fact, when it comes to size, only 7 percent of students preferred micro-apartments, 9 percent prefer high-rises, 13 percent like single family homes, while 33 percent prefer townhouses or a community cottage. Mid-rise buildings are the winner, with 38 percent of students preferring to live in this type of housing.
In apartment design preferences, the vast majority of students surveyed (50%) prefer modern design. 34 percent prefer a more tradition design, while 10 percent had no preference.
When it comes to amenities, it turns out bike storage and game rooms rank lowest when it comes to most-preferred communal spaces. Making the top of the list are fitness centers, study areas, and computer labs. As wonderful as these extras are, they aren’t the determining factor in a student’s housing decision: rather, availability of large units, in-unit laundry, a gym, and storage make the biggest impact when it comes to decision-making time.
Students who live off-campus prefer walkability. The ideal form of transportation is walking for 37 percent of students surveyed, while driving and shuttle service are 23 percent and 20 percent, respectively. Surprisingly, only 8 percent preferred to bike, while only 1 percent use a skateboard or scooter to get to campus.
Today’s students are also super connected when it comes to smartphones, mobile devices, and computers. Good cell reception is a modern-day amenity, with 49 percent of students ranking it as a 10 (on a scale of 1 to 10) when asked if reception is important in their off-campus apartment.
How do you cater your community to serve the needs of students? The complete results of this survey will be published in September at the Multifamily Executive Conference as a part of MFE’s Concept Community research project.