Rental Real Estate Industry News – August 16, 2013
In this week’s rental news headlines, read about the greatest threats to the multifamily industry, and how Las Vegas investors are making money off short sales while keeping underwater homeowners in their houses. See how you can apply lessons from shark week to your apartment marketing, and the latest amenity innovations in the student housing industry.
One Las Vegas investor is buying homes through short sales, then leasing them back to the former owners with an option to buy. If the deals go smoothly, upside down Las Vegans avoid foreclosure and stay in their homes while investors make a nice profit.
Homebuilder confidence is still headed up, according to August’s National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index. After clocking in at a revised 56 points for July, August’s 59 reading marks the fourth straight month of gains, and is the highest rating the index has recorded in nearly eight years.
Believe it or not, there are many apartment marketing lessons we can learn from the behavior of sharks. We can study shark facts and behavior to develop winning online and apartment marketing strategies that can help you successfully catch and land the biggest fish in the sea: apartment leads.
Student housing has long set the tempo for multifamily design innovation. Students need, want, expect and, perhaps most importantly, are willing to pay for housing that can keep up with their ever changing tastes and preferences, technology needs and lifestyle essentials. Here’s a preview of what’s in and out in design trends.
These are good times for the apartment industry, no doubt. But good times can turn on a dime. While fears of overbuilding are now coming to the surface, government regulation, the resurgence of the single-family market, and a sputtering economic recovery are just some of the factors that may rain on multifamily’s parade.