5 Top Tips for Ratings and Reviews on Zillow

We all know that ratings and reviews are influencing buyer/seller choices and decisions all across the Web. Online companies such as Yelp, Expedia, Google Places, and Amazon — among others — all use them. At Zillow, this is no different.  Third-party testimonials are the next best thing to a word of mouth referral, maybe even as good, or better.

Consumers typically write reviews to share their experiences about services, products, and people, but they’re also reading reviews by others to assist them with real estate buying/selling decisions and in choosing their real estate team of professionals.  Many agents and lenders are increasing their contacts and business using client ratings and reviews.

Did you know Zillow currently has more than 130,000 local agent reviews¹?

Start getting ratings and reviews for your business. Here are 5 tips:

1. Request reviews from ALL past clients – here’s how
2. Reply/comment back to each review with “Thank You” type responses.
3. Use your response as an opportunity to subtly market yourself to readers.
(Example: “Looks like all the hours spent mastering short sales is paying off…“)
4. Use the Zillow Facebook Apps to promote reviews on your Facebook Business Pages.
5. Use the Agent Reviews Widget to promote reviews on your blog and website.

Important fact: Zillow Premier Agents with 5 or more reviews get twice as many contacts from Zillow visitors and prospects than agents that have 0 reviews from past clients¹.

People sometimes tend to trust a stranger’s opinion online even more than someone they might know. The power of consumers’ experiences being shared on the Internet is creating results and having a very positive impact in the real estate industry and in local communities all across the country.


Related Articles and Information:
Zillow Review Guidelines
Zillow Ratings and Reviews FAQ’s
Zillow Directory – Agent Reviews

1 – Source: Zillow Internatl, March 2012