Author Archive

Greg Young is the owner and President of Broker Heaven NY, a real estate training and consulting firm located in Manhattan devoted to helping agents and companies reach their full potential. Greg has trained thousands of agents over his 30 year career and has created numerous rental and sales training programs.

  1. qualifying renters

    Qualifying Rental Prospects, Part 5: Solve the Problem

    Top agents are extremely good at “reading between the lines”. Armed with as much information as possible, the next step is to educate the individual by showing them property.

  2. renter qualification

    Qualifying Rental Prospects, Part 4: Qualifying Questions

    The best qualifying questions are the ones that get people talking. The more they talk, the more information you will collect. We need to draw out information in four categories: Money, Time, Knowledge and Product.

  3. qualifying renters

    Qualifying Rental Prospects, Part 3: The Four Major Qualifying Categories

    There are four categories of information that you need. Here’s what you need to find out about your renters to serve and understand them better.

  4. qualifying renters

    Qualifying Rental Prospects, Part 2: Like & Trust

    People do business with people they like and trust. The ability to put people at ease while drawing out information is one of the hallmarks of true professionals.

  5. renter qualification

    Qualifying Rental Prospects: Meet Face to Face

    In this new series by Greg Young, learn the tips and tricks for qualifying your renters.

  6. Managing a rental brokerage

    Building and Managing a Rental Brokerage, Part 10: A Summary

    In this series I have outlined my system for creating a top producing rental operation. Here are the key elements with links back to the original articles.

  7. SashaW via Flickr

    Building and Managing a Rental Brokerage, Part 9: Instill Confidence

    A large part of leadership is creating a “can do” attitude from head to toe in the organization. Agents that have faith in the business and have an unwavering confidence in themselves will prosper.

  8. manage real estate brokerage

    Building and Managing a Rental Brokerage, Part 8: Remove Lack of Effort

    A successful company is filled with people driven to succeed. Individuals that work it, make it! Firing is a key component to removing lack of effort from a company.

  9. growing rental brokerage

    Building and Managing a Rental Brokerage, Part 7: Teach Them to Fish

    A viable growing company is not afraid to teach an individual how to develop and maximize their career. Instead of worrying about an agent outgrowing the firm, a healthy organization will focus on educating and empowering their team.

  10. rental industry news

    Building and Managing a Rental Brokerage, Part 6: Bring In Inventory

    Listings are the life blood of any rental operation. The more properties your troops have access to, the higher their potential production.