Marketing

Multifamily Marketer Spotlight: Melanie Ling, Engaging Through Storytelling

You can market your apartments, or market the story of your community. Melanie explains how to create a dedicated following through social media engagement.

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7 Reasons to Rebrand Your Community

Should you consider a rebrand? See if any of these situations apply to your community.

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Video: Multifamily Pros Talk ROI, Share the Love

Check out what our customers have to say about the Zillow Rental Network.

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Webinar: Zillow’s Secrets to Understanding Renters

Take the guesswork out of your marketing strategy and start attracting your ideal renter. Learn more in our free webinar on Thursday.

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Zillow Academy Webinar: Attracting the Best Renters

You’re invited to join us for a Zillow Academy webinar this Friday, March 27, to find out how to take your rental marketing to the next level.

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Listing Photography Tips for Your Rental Property

Photos make a big first impression, so make sure your ad gets the attention it deserves by including high-quality images.

Image by Tom Newby via Flickr

How to Encourage Residents to Write Reviews

In a world where renters research online reviews before signing the lease, customer feedback can influence a prospective resident’s decision. Use these tips to build up your reviews.

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Building an Experience: Seattle's Premiere on Pine

On record as the tallest residential building in Seattle, Premiere on Pine is creating its own niche by catering to the high energy, urban lifestyle.

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Webinar Recap: Tips and Trends for Attracting the Best Renters

Did you miss our webinar last week? Chloe Harford, Zillow’s VP of Rentals, covered everything you need to know about attracting the best renters in today’s market.

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Data Trends: Renters Will Pay More for Pet-friendly Apartments

According to HotPads rental data, a smart way to help your units stand out is to advertise how pet-friendly you are.