Property Management

Multifamily Trendsetter: Shane Bacon, Building Community From the Inside out and the Outside In

Shane Bacon, resident manager for a sought-after boutique community in Minneapolis, takes an innovative approach to connecting his residents to the neighborhood and each other.


Marketing Success in an Evolving Industry: Top Marketers Share Strategies

Multifamily’s top marketers share their strategies for success in a changing environment.


Marketing a Property's Identity: Branding Innovations

Learn how three marketing VPs approach branding for their different types of multifamily communities.


Know Your Audience: Inside the Renter's Brain

Understanding renters’ search processes and stressors is the first step in determining how to approach and win over your customers.


What's Next for Multifamily Marketing

Zillow Group’s chief business officer discusses accountability in marketing and new products for rental professionals.


Smart Content Marketing and Smart Social: Owning Your Rental Story

Creating great content — and distributing it across multiple channels — can evoke an emotional response that turns users into fans and future renters.


Zillow Group, Today and Tomorrow

CEO Spencer Rascoff shares Zillow Group’s approach to rentals.

Two gourd close-up on wooden background after harvest

7 Halloween Safety Tips for Your Rental Property

Whether you manage a rental home on the side or own a small building, ensure that everyone involved has a safe and fun Halloween by taking safety precautions.

Home renovation in room full of painting tools

Rental Property Maintenance: Landlord or Tenant Responsibility?

Understand your state and local laws to ensure you are providing a healthy living environment for your residents.


5 Ways to Market Your Community on Mobile

If you want to reach renters, you and your communities need to take advantage of mobile. Here are 5 ways to get started.