Real Estate Marketing - Free Zillow Tools for Agents

Here are the top 10 free real estate marketing tools we discussed and shared during this week’s Zillow Academy webinar. If you’re looking to maximize your exposure and real estate marketing efforts on Zillow with minimal effort and expense, consider these free tools.

Zillow Agent Tools

Free Zillow real estate marketing tools:

  1. Zillow Profile — Create and maintain your free Zillow profile to enhance your local market brand. Having a profile allows your listings to get maximum exposure on Zillow.
  2. Client Ratings and Reviews — Solicit reviews from ALL past clients. Clients sharing their personal experiences with others is one of the best and most powerful forms of crowdsource marketing.
  3. Past Sales and History — Add all of your past buyer/seller sales. Showing your expertise and experience via the sales history map is a subtle and yet powerful real estate marketing tool.
  4. Zillow Contact Manager — Use your Zillow CRM to its fullest by setting up forwarding rules as needed. Automated drip marketing and saved search campaigns keep you in front of prospects.
  5. Zillow Tech Connect — Connect your favorite CRM to capture Zillow prospects and contacts. Zillow contacts can now automatically populate CRM systems like RealtyJuggler, Wise Agent, IXACT, BoomTown, and more.
  6. Email Alerts — Get email notifications about the advice and discussions going on in your local markets. Search advice by ZIP code, then set up email alerts to notify you.
  7. Zillow Widgets — Zillow widgets provide user-friendly interaction on your websites and blogs. Zillow also provides co-branding, creating buttons and backlinks to your contact information.
  8. Postlets — Market your real estate listings using a powerful and free syndication tool. Postlets promotes your properties on 18+ real estate marketing sites for maximum exposure.
  9. Zillow Zestimates — The Zillow Zestimate® home value is a great tool for consumers, and a powerful real estate marketing tool for agents. Understanding the “how and why” of the Zestimate is the key to success.
  10. Zillow Digs — Home improvement and lead generation combined and taken to the next level. Zillow Digs and your personalized boards and images create multiple real estate marketing opportunities.

Three additional free resources include:

  • Zillow Academy — Your resource for real estate education, training and support.
  • Zillow For Pros Blog — Your multifaceted resource for tools, updates and best practices.
  • Zillow Help Center — The agent resource for common questions, suggestions, and solutions.

Zillow provides many real estate marketing tools and opportunities, both free and paid. Take advantage of the free tools and experience the positive results. When you’re ready to get even higher returns, explore our paid services.