How to Use LinkedIn for your Rental Business

LinkedIn for rental business

Photo credit: Nan Palmero (Flickr)

There are so many social media sites out there these days, it’s hard to figure out where you should channel your efforts. If there’s one social media account you shouldn’t skimp on, it’s LinkedIn. It has over 161 million members in over 200 countries and territories (two professionals sign up per second!).

Launching a LinkedIn account has many advantages that you don’t want to miss out on. Here are four ways you can use LinkedIn to help boost your rental business.

Get new customers with your online recommendations.

Ask colleagues and previous clients to give you recommendations on LinkedIn. When you have other professionals or previous clients vouch for your services, you become more credible and more desirable to prospective clients because your recommendations are broadcasted and published on your profile.

Build your professional network.

As the common phrase goes, “It’s not about what you know, it’s about who you know.” LinkedIn is a great tool to manage and keep track of your professional network. Find other people in your industry and add them to your network. If you ever need help or are looking for advice, it’s great to be able to turn to other professionals in your network for a helping hand.

Get answers to your questions.

Want to know what other rental professional are doing to fill their vacancies? How do they manage their leads? Use LinkedIn Answers allows you to quickly get insight from your network.  When you have questions or are looking for advice, the best people with answers are other professionals in your industry.

Join LinkedIn Groups to get in the loop.

When you join in LinkedIn Groups in  your industry, you can participate in the many discussions other rental professionals are having. When you frequently participate in discussions in LinkedIn Groups, you boost your visibility and establish yourself as a valuable, authoritative source in your field.