How to Watch Your Reputation in the Rental Industry
The rental community can be as gossipy as the local high school. Renters are talking to each other about who’s a “good” broker and who to avoid. Word of mouth and referrals prior to the internet would only reach a person’s immediate network.
Today, any positive or negative reviews on a person or business can reach hundreds to thousands of people. Social media and the internet have become a gigantic megaphone. When you have a negative buzz around your name, for example, on Yelp, Google, and other online review sites, potentially hundreds of renters can be influenced.
That’s why when it comes to your reputation, you need to stay on top of what renters are saying about you. You must be defensive to protect your professional image.
Here are 5 reputation management tips help keep your reputation in line.
Tip #1: Learn what buzz is.
Before you do anything, you need to know what renters are saying about your business. If you don’t know if there’s a positive or negative sentiment around your name, you won’t know whether you need to improve or defend your reputation.
Tip #2: Be active online.
If you let renters take the reins on your reputation. You’ll never be able to manage it. You can give yourself a positive image by becoming active online. Blog. Build a rental website. Producing your own content on the web around your name put you in control over what you want renters to read about you.
Tip #3: Start social media presences.
Social media is a great way to have a two-way conversation with renters. People who want to share their experiences with a business frequently turn to social media to rave or rant. Regardless of whether renters are Tweeting or posting positive or negative news about you, you should be on these sites to respond to them.
If you want to start as many social media presences as possible, download our free Social Media Regimen, that teaches you how to launch 4-social media presences in 4 weeks.
Tip #4: Get your public relations skills going.
When you hear less than flattering comments of you online, you can still publicly fix these issues. Be empathetic towards frustrated renters and thank grateful ones. Not only will this help resolve issues with renters, but other renters reading your comments will notice, also.
Tip #5: Ask for renters to review you.
When renters have a positive experience with you, see if you can use that to your advantage. Ask renters whether you could quote them and use their testimonial on your website. Quotes will help boost your credibility, because it validates that other renters had a positive experience with you.
Get more details on how to carefully and strategically manage your online reputation in rentals in our free reputation management guide.