Keller Williams Top Producer Shares Success Tips and Strategies

What qualifies a real estate agent as a top producer? Is it their production volume? Their dollar volume or their awards? While trying to define the answer to questions like these, I had the chance to interview Julia Carnahan on a “top producer” panel where she shared some great tips and strategies.

Julia closes an average of more than $1 million in transactions monthly where the average sales price is around $150,000-$175,000. She generally carries an average of 15 listings each month and is currently at $13 million in overall transactions for the year. Julia generates more than 300 online leads per month and shares where she gets the greatest ROI (return on investment) for her dollar. How does she do it?

Julia’s Current Production and Numbers for 2012

Lead generation is her main business focus, but conversion is where she’s become the master. In this interview, Julia tells how she is able to carry such high production and numbers, and still have a life of balance and normalcy. According to her profile on Zillow and contact management tracking, the report below represents Julia’s contacts and online lead generation both monthly and cumulative.

Lead Generation Numbers – Last 30 days & Cumulative


Keller Williams Heritage considers Premier Agent Julia Carnahan a TOP PRODUCER.

  • Currently Top 20 Agent for Keller Williams Heritage
  • Top 50 San Antonio Realtor 2011
  • San Antonio Business Journal Top 50 Residential Real Estate 2011
  • Top Individual Agent Keller Williams Heritage 2011

After watching this video, or downloading and listening to this podcast, you’ll understand why and know how she does it, and also what it takes to be a top producer. Also, check out the “Featured Podcast” at Zillow Academy where Julia shares her best lead generation conversion tips and strategies.

Question: So what is it, or what qualifies someone to be considered a top producer in real estate?

˙ǝslǝ ǝuoʎɹǝʌǝ uɐɥʇ ǝɹoɯ sǝɔnpoɹd ʇɐɥʇ ǝuoǝɯos ʎldɯıs sı ɹǝɔnpoɹd doʇ ∀ :ɹǝʍsu∀

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