Large, Local and Live Today: The Zillow/Yahoo! Real Estate Network

Today is a big day for local real estate agents, brokers, and long-time Zillow and Yahoo! Real Estate fans. After much anticipation, we have officially launched an exclusive partnership that brings together the two sites to create the largest real estate network on the web*. Zillow is now Yahoo! Real Estate’s exclusive provider of for-sale listings and is the real estate advertising sales force for both companies.  This means that all of Zillow’s 4 million for sale listings – including many listings not found on other sites – will automatically appear on Yahoo! Real Estate. Check out the terrific new integration yourself.

Tens of thousands of industry professionals have already reached Zillow’s 15.7 million monthly unique users** with advertising programs like Zillow’s Premier Agent, Showcase Ads and Featured Listings.

These popular programs are now extended to Yahoo! Real Estate, making it possible for local real estate agents and brokers to:

  • Buy local advertising solutions that reach both Yahoo! and Zillow with a single phone call to Zillow’s sales force.
  • For the first time ever, advertise locally on Yahoo! Real Estate, gaining access to a new set of customers and clientele.

If you’re not currently a Zillow advertiser and would like to extend your reach on the largest online real estate network, give our team a call at 866-324-4005.

* The Yahoo!-Zillow Real Estate Network was the most-visited real estate entity (including both networks and individual websites) as measured by comScore Media Metrix Key Measures — Ranked Category, December 2010.

** Zillow monthly unique users are calculated by Omniture, January 2011.