Need Real Estate Advertising Ideas?

Trying to expand your client base but unsure where to start? Fear not, Zillow can help. Here are 7 effective real estate advertising ideas to help you grow your pipeline.

1. Social Media

Jump on board the Facebook, Twitter and LinkedIn real estate train. Sure you’ve heard this before, and you’ve likely boarded this train awhile ago, but are you doing it properly? Resist the status updates about your pets or morning latté, and instead, create a professional business page. A business page is your opportunity to highlight your real estate prowess by sharing facts like changing neighborhood home values, impacts of new real estate regulations, or even the occasional fun celebrity real estate post. Share interesting information that your audience will be compelled to share or tweet with others, and watch your fan base grow. Extend this info to your professional blog and email newsletters and your audience will be hooked. Want to boost your Facebook’s real estate presence? Add Zillow Facebook Tabs to your business’ Facebook page. The free tabs provide valuable real estate information to your followers such as: your current listings, reviews from clients, and local real estate trends.

2. Educational Seminars

Gather your Facebook friends, Twitter followers, and LinkedIn network and hold free seminars for those in different stages of the real estate life cycle. Hold a class designed for first-time buyers to address frequently asked questions and remove the confusion and anxiety buyers typically feel during this time. Do the same for clients preparing to sell their home. Real estate seminars are yet another forum to highlight your expertise and leave your connections with little doubt that you’re the ideal person to walk them through these real estate stages.

3. Online Real Estate Sites

Get in front of buyers and sellers where they research homes the most — online. According to the 2010 National Association of Realtors® Profile of Home Buyers and Sellers, 9 in 10 buyers used the Internet in some way during their home search process. Programs like the Zillow Premier Agent Program offer agents ways to boost their real estate advertising presence across Zillow, Yahoo! Real Estate, and on Zillow mobile. Choose your farm area, determine your share of voice, and get yourself (and your listings) in front of active home buyers and sellers who are looking to connect with agents.

4. Reviews

Already online? Next on your to-do list is getting reviews from clients and placing them where your potential client base is looking. Your website, and Zillow are just a few places to start. What do reviews have to do with real estate advertising? Everything. A few months into our launch of real estate agent reviews, we’re already seeing that agents with reviews are getting noticed in a big way. In fact, agents with 5+ reviews are averaging 150 percent more contacts than agents that haven’t gone that extra step. Let your clients do the talking and see the contacts flood in.

5. Mobile

Adage.com didn’t call mobile a $1 billion business for nothing. Real estate mobile advertising is one of the most effective ways for agents to target home shoppers right where they want them, whether walking through a neighborhood or standing in front of a home for sale. Not convinced? Our Zillow mobile apps are used 8.5 million times each month, with 73,000 home views every hour. Now that’s an engaged audience.

6. Webinars

Online real estate webinars are a great (and free) way to learn about the latest gadgets and trends to help you with your real estate advertising. HubSpot and Zillow Academy are great webinar resources to ensure you keep your real estate advertising plans relevant.

7. Widgets

Do you have a real estate site or blog already? Enhance your visitors’ experience with a real estate widget. Zillow widgets can provide customizable data ranging from your reviews, real estate market snapshot or available homes for sale in your region. Widgets also provide co-branding for agents. If you place a Zillow URL on your site with special coding, and it’s clicked, your photo, contact info and link to your site appear at the top of each Zillow page they see.