Optimizing Your Facebook Advertising Efforts
Is your Facebook marketing driving your business in the right direction? With updates and new features being updated so frequently, Facebook is a constantly changing marketplace. Used correctly, it has the potential to drive up your referrals and customer engagement. Here are some tips on what works – and what doesn’t – to help you succeed with your social media marketing efforts.
Hashtags don’t work.
Hashtags are effective on Twitter, so why not carry it over to Facebook? Research by EdgeRank Checker has found that hashtags actually hurt your brand, making viewers less likely to share your content and help make it go viral. Keep the pound signs to your Twitter and Instagram accounts, and focus on posting shareable, relatable content on Facebook.
TechCrunch reported that 78 percent of Facebook users are accessing their accounts via mobile. That’s a huge audience using their mobile devices to stay updated, so make sure your page is optimized for mobile users. Utilize images for more eye-catching content, and check to see what your Facebook mobile page looks like on your own smartphone so you know what visitors are seeing.
Sponsored check-ins get the most click-throughs.
Facebook offers a few different advertising options. You can promote your posts, boost your reach and visibility, or use sponsored check-ins. Salesforce’s Facebook Ads Benchmark Report revealed that sponsored check-in stories generate the best results out of all your Facebook advertising options. Facebook users will generally trust a business their friend ‘likes’ or has checked in at, boosting the chances that they’ll want to click to find out more.
You can experiment with these and see which options drive the most traffic for you. However, remember that at the end of the day, it all comes down to which advertising channel gives you the most leads. If you’re getting tons of visits but no leads, could you tweak your message, or send visitors to another landing page that would encourage better conversion? Look at your social media analytics daily to track progress, and us that data to tweak your efforts and drive more visitors and conversions.