Reviews Make the Difference with Potential Clients
The following guest post is written by Dan Stevens, the Sales Operation Manager for National Bank of Kansas City.
Headlines about low interest rates are always a big motivator, but one way to create differentiation and create interest in the complete services offered by a lending institution is through reviews written by past customers.
At the National Bank of Kansas City , we are deeply invested in seeking out clients that are willing to share their experience with the masses. On Zillow, there are now more than 300 reviews about our lending professionals, which help our potential customers learn about the services we’re proud to provide. The more than 30 million people that visit Zillow’s websites and mobile applications each month even have the ability to search our reviews through categories such as those that closed a purchase loan and others that refinanced or even set up a home equity loan.
Even better, we like how many of the comments personalize the experience by mentioning the name of the loan officer that helped the client through the process:
“Michelle, simply stated, is the best! This is the second time I have closed a mortgage with her, and the second time I was amazed at her knowledge, timely responses and low rates combined with lack of fees.”
We’ve also seen that reviews can quickly lead to establishing trust with consumers who don’t have a past experience with a bank. With so many lenders offering similar loan packages, reviews are a great way to better understand how a bank works with its customers.
Competitive interest rates will always be a key part of our business. But as our growing list of reviews remind us, consumers make important decisions based on a number of factors, and testimonials from others can often be the deciding factor.
Note: The views and opinions expressed in this article are those of the author and do not necessarily reflect the opinion or position of Zillow.