The DoubleTake Listing in Rhyme
This San Diego apartment listing by Essex Property Trust projects friendliness and fun with a description written in the form of a poem. It’s hardly Shakespearean, but it exudes jolliness with a Dr. Seuss-like quality. A listing description in the form of a poem will catch the attention of renters because it not only breaks up the text in to easy-to-read, digestible bits, but also gets creative with the wording.
If you’re tired of describing the average qualities of a property in paragraph form, why not try using word play to catch the attention of renters? Stray from the usual by describing a pet-friendly, spacious apartment with a view using rhyme. Remember to keep it short and sweet — the last listing anyone wants to read is an epic poem.