The DoubleTake Listing in Rhyme

poetic apartment listing

Descriptive?

Check.

Enthusiastic?

Check.

This San Diego apartment listing by Essex Property Trust projects friendliness and fun with a description written in the form of a poem. It’s hardly Shakespearean, but it exudes jolliness with a Dr. Seuss-like quality. A listing description in the form of a poem will catch the attention of renters because it not only breaks up the text in to easy-to-read, digestible bits, but also gets creative with the wording.

If you’re tired of describing the average qualities of a property in paragraph form, why not try using word play to catch the attention of renters? Stray from the usual by describing a pet-friendly, spacious apartment with a view using rhyme. Remember to keep it short and sweet — the last listing anyone wants to read is an epic poem.



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