The Mobile Frontier: A $1 Billion Business Opportunity
Everywhere you turn, people are talking about mobile. And for good reason. AdAge.com reported this week that U.S. mobile advertising spend will reach $743 million this year and is expected to grow even more – reaching the $1 billion mark by 2011. These figures send a clear message to businesses everywhere that mobile ad spend is a surefire way to reach consumers on-the-go.
Consumers are eagerly downloading mobile applications, such as our own Zillow Real Estate App for iPhone, iPad and Android devices, making this platform an ideal business opportunity for real estate agents to reach busy home buyers and sellers. With over 2 million downloads of Zillow mobile applications, the opportunity for agents to position themselves in front of leads is significant. For the consumer, mobile is an easy way to search for homes and contact agents at the touch of a button.