Zillow and Yahoo! Extend Advertising Partnership

We’re excited to announce the renewal of our exclusive advertising partnership with long-time partner Yahoo!, which creates the Yahoo!-Zillow® Real Estate Network, the largest real estate network on the Web.

Since February 2011, the Yahoo!-Zillow Real Estate Network has given real estate agents and brokers the ability to buy local advertisements on both sites with just one phone transaction.

At Zillow, we strongly believe that home sellers and real estate agents benefit when they expose their listings to the broadest possible audience of potential home buyers, and with the extension of this partnership the Yahoo!-Zillow Real Estate Network remains the largest real estate network on the Web.

The Yahoo!-Zillow Real Estate network has been the No. 1 or 2 real estate brand in all of the top 20 local markets in the United States. The network also allows advertisers to reach more U.S. Internet users than the next two largest competitors combined.

Tens of thousands of industry professionals have reached Zillow’s more than 30 million monthly unique users with advertising programs like Zillow’s Premier Agent, which allows agents to target specific ZIP code searches, and with Showcase Ads and Featured Listings, which allow agents and brokers to increase traffic to individual listings. In addition to selling local ads, Zillow sells national display advertising across both sites to new home builders, real estate agents and brokers.

If you’re not currently a Zillow advertiser and would like to extend your reach on the largest online real estate network, give our team a call at 866.324.4005.

Source: comScore Media Metrix Real Estate Category Ranking by Unique Visitors, February 2012, US Data. Local Market Key Measures January 2011, Real Estate Category by Unique Visitors.