Zillow Announces First zPro for Brokers Partners
Last month, we announced zPro for Brokers – a free, five-point program to improve listings accuracy, benefiting brokers, agents and consumers, and providing greater visibility for listing agents.
Since then, we’ve engaged in fruitful discussions with brokers all over the country. We had planned to limit the first group of test firms to no more than 10 brokerages. Due to the overwhelming response and collaborative efforts of those listed below, we expanded that group to 15 brokers for the first phase of the program.
The list includes geographically diverse firms both large and small:
- Alain Pinel Realtors, California
- Coldwell Banker Bain | Seal, Washington and Oregon
- HomeSmart Real Estate, Arizona and California
- Jordan Baris, New Jersey
- Long and Foster, Mid-Atlantic
- Pacific Union International, California
- Prudential Georgia Realty, Georgia
- Prudential New Jersey Properties, New Jersey
- Prudential Rubloff, Illinois
- RE/MAX Allegiance, Mid-Atlantic
- RE/MAX DFW Assoc., Texas
- Real Estate One, Michigan
- Realty One Group, Nevada
- Tomlinson Real Estate Group, Idaho and Washington
- West USA Realty, Arizona
This comment from Kuba Jewgieniew, the CEO of Realty One Group, tells me we are on the right track:
We’re extremely pleased to participate in the initial test and introduction of Zillow’s zPro for Brokers program. We have long supported the concept of strategic syndication – sending our listings only to those portals we trust to maintain a high standard of accuracy and currency. Not only will our listings be more up to date, but our agents will be displayed next to all their listings so contacts from consumers requesting information about one of our listings will come directly to the listing agent who knows the property better than anyone else.
Each day, more brokers ask us about this new program, and we’re already talking with those who want to be in the next phase of the zPro for Brokers program. For more details, or if you would like to participate, contact firstname.lastname@example.org or call 206-757-4250. That’s my direct line, and I’d love to talk with you.