Zillow to Power U.S. Real Estate Listings For Leju, China’s Second Largest Real Estate Website
Today, we are excited to announce Zillow has entered into an exclusive agreement to power the U.S. home search experience for the Chinese real estate website, Leju.
Beginning in early summer 2014, Leju visitors who search for U.S. properties will be brought to a Zillow-Leju co-branded website whereby they will have access to Zillow’s robust home search experience, rich data on homes, millions of for-sale listings, and unique pre-market inventory (note: your listings will stay on Zillow — we aren’t sending any listings to Leju). The co-branded site will be translated into Chinese.
This co-branded site will be an excellent opportunity for brokers and agents to expand their marketing efforts internationally with no additional cost or effort. Chinese home buyers are the second largest group foreign purchasers of U.S. real estate, spending more than 11 billion dollars a year. On average, Chinese buyers spent $425,000 on a home — with 69 percent of purchases reported as all-cash purchases. And Leju represents an excellent portal to reach these home shoppers; it’s the second largest real estate website in China, averaging 63 million visitors a month.
This is another example of how Zillow is continually providing new ways for real estate professionals to market and grow their businesses. In the United States, Zillow is the exclusive provider of for-sale and for-rent listings for Yahoo! Homes, AOL Real Estate and HGTV’s FrontDoor. We’ll be sure to let you know when the co-branded site is live.
To learn more, read the full press release.