Zillow Partners with 280+ Newspapers for Listings Content
Today we’re thrilled to announce a pretty groundbreaking partnership for real estate. We’ve partnered with 11 major newspaper companies – totaling 282 newspapers across the country – to extend offline content like classified listings and open house information to Zillow, and to share Zillow’s online data and tools with newspaper Web sites. It’s a first-of-its kind partnership forging offline and online real estate information at a very local level.
How might this work exactly? For example, real estate advertisers who currently buy classified listings in their local paper will be able to choose to have their listings and open house information shown on Zillow. Not only will this contribute to the number of for-sale listings buyers can browse on our site, but also has the potential to create an incredibly comprehensive online source of open house information, by locality. And this is just the beginning; we have lots of other content-sharing ideas that we’re eager to start digging into.
The partnership includes major newspapers such as The San Francisco Chronicle, Houston Chronicle, San Jose Mercury News, The Tampa Tribune and the St. Louis Post-Dispatch, to name just a few. Partnered publishing companies are Hearst Newspapers; Journal Register Company; Lee Enterprises, Incorporated; Media General, Inc.; MediaNews Group, Inc.; Morris Communications Company, LLC; Paddock Publications, Pittsburgh Tribune-Review, The E.W. Scripps Company, Times-Shamrock Communications and The Day Publishing Company. The newspapers involved will have access to content from Zillow to enhance their own sites—including information on homes, neighborhoods and value trends via our API.
You can read more in our press release today; meanwhile we expect to start rolling this out in the first half of 2008.