Sell Your Home with Color on the Walls

Even though many of the staging and home selling television shows clearly demonstrate and showcase the positive use of color when selling home, I rarely find color on the walls when I’m asked to stage vacant homes.  Most times I am asked to stage freshly painted white, off-white and light-yellow rooms.

So how excited was I to finally get a chance to decorate and stage a Washington, DC home that was filled with colorful walls. After conferring with the real estate agent that the color was indeed going to stay, I set to work. Here is where I started:


Both rooms proved fun to stage and decorate with furniture and accents that helped make the color on the walls work.


Red is a warm color and is believed to help with digestion, so having red in a dining room makes perfect sense.  Blue is on the cool side of the color wheel and provides a great backdrop to a cool and easy living room.

In general, colors help to give every home life, even more than only using furniture and decorative accents.  Selling homes with colorful walls is not always a no-no, but sellers must be careful to use colors that are easily accepted by buyers.  Wonder what the “easily accepted colors” are? Pick up the latest retail store furniture catalogs from your local furniture retailers, or visit popular furniture stores.  More than likely you will see color on walls, on furnishings and accent pieces. Know that these colors are probably already acceptable to the general public, which gives you a great starting point. Of course, your local home stager can help select colors that work within your local market, complement your property and make it stand out against the competition.

And in case you are curious, this home sold in about a month after it was staged, so it seems as though the color worked.  And although I didn’t select the colors seen above, a certain retailer does come to mind with these colors — can you guess which one? Would love to hear your answers!

Roslyn Ashford, MBA, is a former corporate recruiter turned home stager, and native Washingtonian (as in DC).  She hosts a bi-weekly tweet chat for home stagers and loves to stage small and vacant homes. Learn more about her growing company here or follow her on Twitter to keep up with the daily hilarity!

Note: The views and opinions expressed in this article are those of the author and do not necessarily reflect the opinion or position of Zillow.