Marketing your home online?  Real estate expert Barbara Corcoran appeared on the TODAY show recently and said you must embrace new and innovative ways to market your home and the Internet is a no-brainer.

“It’s so important — the Internet. It’s where the battle to sell a house is fought every day. You’re either going to fail on the Internet or you’re going to win on the Internet.”

Corcoran goes on to say there are five important websites to post your home for sale (Zillow is among them) and if your real estate agent is not posting your home for sale on one of these sites, they should be.

“You should be asking your broker if your home is posted on every one of those sites. A lot of them are not,” she added.

Corcoran goes on to add tips for lighting and staging and mentions that curb appeal — in the old sense of driving up to a house and assessing it from the curb — does not exist anymore. “They (buyers) do their driving online.”

See more tips from Corcoran on “How Not to Market Your Home Online


About the Author

Mitch Robinson is a Zillow employee and lives in a 1901 home where he found original wallpaper on some wood panels hidden in his basement. He is a long-time board member of The North Slope Historic District in Tacoma, WA.

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