After many requests, we’ve extended our Zillow Trick-or-Treat Housing Index to the City by the Bay, San Francisco.  Not only does SF have some of the best sunny fall weather in the country this time of year (I write this, weeping, from Seattle…), but some killer spots for scoring a bountiful booty of candy.  Without further adieu…

Top 5 San Francisco Neighborhoods to Trick-or-Treat

1. Presidio Heights
2. Noe Valley
3. Richmond
4. Haight-Ashbury
5. Sunset


There is a common belief that wealthy neighborhoods are the Holy Grail for harvesting the most Halloween candy. However, to provide a more holistic approach to Halloween trick-or-treating, the Zillow Trick-or-Treat Housing Index was calculated using four equally weighted data variables: Zillow Home Value Index, population density, Walk Score, and local crime data. Based on those variables, this Index represents neighborhoods that will provide the most candy, with the least walking, and minimal safety risks.

Halloween Hot Spots

Lucky families settle in Presidio Heights for its bevy of small restaurants, boutiques, proximity to Presidio parks and playgrounds, and oh yeah – the huge and gorgeous homes.  Presidio Heights’ lofty Zillow’s Home Value Index (ZHVI) of $1,932,000 is second only to nearby Seacliff’s ZHVI of $2,311,200.  It tops our Index because of high home values (read: better, bigger candy), walkability and sidewalks, and density of single family homes.

Coming in close second, Noe Valley is THE place for hip, urban, family style trick-or-treating in San Francisco. The area’s mammoth Bugaboo stroller population is sure to come out in full force on Halloween. Parents and little kiddos won’t have to walk far to fill their pumpkin with candy, Noe Valley ranked in the top 15% of density in the Index.  Not to mention, sunny Noe Valley is famous for its scarcity of the infamous San Francisco fog.

Local residents in The Richmond really get into the Halloween spirit by turning their homes into haunted houses and dressing up for the festivities. The Richmond district has become a bustling multicultural community with stucco houses, grand mansions, a plethora of inexpensive eateries and a good variety of shops.The Zillow Home Value Index for Inner Richmond is $1,057,500.

Haight-Ashbury is home to neo-punks, club kids, fashionites, tourists and neighborhood folks alike. The ‘hood is highly walkable and particularly welcoming to big kids who still hold on to the Halloween dream.  You can have your fun on bustling Haight Street, or walk up Ashbury to tree-lined streets of beautiful Victorians and by our estimates — a plethora of candy.  Haight-Ashbury ranked in the top third for walkability, Zillow Home Value Index, and low crime.

The Sunset, located on the Pacific side of San Francisco, is a foggy neighborhood best know for its cultural diversity and homes that are a bit more affordable for families, by San Francisco standards. About half of the Sunset’s residents are Asian American (mostly Chinese American). The community has the laid-back feeling of a small town with a funky edge and great restaurants. If you’re in the area on Halloween night, check out this local haunted house from 7-9 PM on at 6th Ave. and Irving St.

See the Zillow Trick-or-Treat Housing Index for:

About the Author

Amy Bohutinsky is Zillow’s chief marketing officer. She joined the company in 2005, prior to Zillow’s launch, and oversees all marketing and communications, including brand, PR, social media, advertising, email and business development.

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  • Worm

    Where is cole valley?

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  • Rich

    Great. I live in NJ (but let’s not go there right now) so this article doesn’t help me much.

  • Amy Bohutinsky

    The neighborhood boundaries we use actually include Cole Valley and Ashbury Heights as part of the Haight Ashbury designation. So Cole Valley is up there with the best of them!

    Where do you live in NJ? We’ve had such a great response to this we plan to expand to other areas next year, so taking requests now.

  • Whiz Wit

    Cole Valley (haight ashbury) is definitely #1. The neighborhood throws a special street party on Belvedere designed for kids. They really go all out…

  • Kate

    I question the validity of the walk score data and methodology. For example, for Georgetown, DC, the closest grocery store according to walkscore is Stone Soup Films. They are in fact a non-profit that supports filmmakers, but I suppose because the word “Soup” is in their name, they get classified as a “grocery store”. I would definitely like to see improvement in the walk score methodology, or you should use some other metric.

    PS – please include more cities, such as New York City and DC

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  • Brett

    Shouldn’t walk score have the opposite effect? A neighborhood with a high commercial density (and higher walk score) would have less residential homes available for trick or treating. While a low walk score dense residential neighborhood would have a high number of trick or treating homes available (not to mention more Halloween block parties that create easy candy pickings).
    Meanwhile, home value creates an interesting conundrum, because while high value homes will have better treats available, they are also more likely to have restricted access. Same with high population density; when you reach a point where there are more high density structures, you run into more restricted access (combine high density and high value and you have secured condo complexes which are a zero for trick or treating).

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  • Program Yükle

    goood admin

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  • Ellis Hart – staff handbook

    A great list. I will pass this on to my aunt who lives in the area. Thanks!

  • Computer Tricks

    Last year at Presidio Heights my little neice came back with $80!!!! I was seriously shocked. Naturally I let her keep the money and she spent it all on sweets! Every single cent…. Thankfully her parents made sure she didn’t consume them all at once – LOL

  • TV

    This must be the next tool Zillow implements
    The Halloween Score.

  • Doncaster Wedding Photographer

    brilliant article, great read! thank you!

  • danna

    This is an interesting article! I bet the kids will like to go to Presidio Heights this coming Halloween. Thanks to Computer Tricks too! For sharing his little niece Halloween experience over Presidio Heights.

  • Chino

    People in Presidio Heights have really HUGE houses. It’s perfect for halloween, kids can collect more than they could consume for a day.

  • hallowen costumes

    Do people really give out money instead of sweets? I must be going to the wrong places then as when ive been out with my kids they have only ever had sweets. Maybe ill take note of your list and change tactics.

  • Classic car trader ideas

    and PS – Zillow came up with the best neighborhoods in San Francisco to go trick or treating, but I grew up going to the sea cliff sweet for me – and you just have to ask whether Nope. This is not my own project. I finish it in a teamwork, so we spare the job in every of us.

  • Fast growing hedges

    […] 2009 I met Zillow trick or treat housing index yesterday, and found that taking Best Trick or Treat neighborhoods to be very […] Great job mate! I like your work. Thanks for sharing

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  • Lovebirds for sale

    […] The AngHELLes and scream! Tepetate were the first five districts whose Zillow marginalized hordes doorbell, the range Saturday night. On Friday said BOO! Ston, and FREAKcisco ChicaGHOUL San. […] I heard you would be doing at least 10 concerts throughout the year. Why there are only so few here? Aren’t the dates been confirmed yet?

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