After many requests, we’ve extended our Zillow Trick-or-Treat Housing Index to the City by the Bay, San Francisco.  Not only does SF have some of the best sunny fall weather in the country this time of year (I write this, weeping, from Seattle…), but some killer spots for scoring a bountiful booty of candy.  Without further adieu…

Top 5 San Francisco Neighborhoods to Trick-or-Treat

1. Presidio Heights
2. Noe Valley
3. Richmond
4. Haight-Ashbury
5. Sunset


There is a common belief that wealthy neighborhoods are the Holy Grail for harvesting the most Halloween candy. However, to provide a more holistic approach to Halloween trick-or-treating, the Zillow Trick-or-Treat Housing Index was calculated using four equally weighted data variables: Zillow Home Value Index, population density, Walk Score, and local crime data. Based on those variables, this Index represents neighborhoods that will provide the most candy, with the least walking, and minimal safety risks.

Halloween Hot Spots

Lucky families settle in Presidio Heights for its bevy of small restaurants, boutiques, proximity to Presidio parks and playgrounds, and oh yeah – the huge and gorgeous homes.  Presidio Heights’ lofty Zillow’s Home Value Index (ZHVI) of $1,932,000 is second only to nearby Seacliff’s ZHVI of $2,311,200.  It tops our Index because of high home values (read: better, bigger candy), walkability and sidewalks, and density of single family homes.

Coming in close second, Noe Valley is THE place for hip, urban, family style trick-or-treating in San Francisco. The area’s mammoth Bugaboo stroller population is sure to come out in full force on Halloween. Parents and little kiddos won’t have to walk far to fill their pumpkin with candy, Noe Valley ranked in the top 15% of density in the Index.  Not to mention, sunny Noe Valley is famous for its scarcity of the infamous San Francisco fog.

Local residents in The Richmond really get into the Halloween spirit by turning their homes into haunted houses and dressing up for the festivities. The Richmond district has become a bustling multicultural community with stucco houses, grand mansions, a plethora of inexpensive eateries and a good variety of shops.The Zillow Home Value Index for Inner Richmond is $1,057,500.

Haight-Ashbury is home to neo-punks, club kids, fashionites, tourists and neighborhood folks alike. The ‘hood is highly walkable and particularly welcoming to big kids who still hold on to the Halloween dream.  You can have your fun on bustling Haight Street, or walk up Ashbury to tree-lined streets of beautiful Victorians and by our estimates — a plethora of candy.  Haight-Ashbury ranked in the top third for walkability, Zillow Home Value Index, and low crime.

The Sunset, located on the Pacific side of San Francisco, is a foggy neighborhood best know for its cultural diversity and homes that are a bit more affordable for families, by San Francisco standards. About half of the Sunset’s residents are Asian American (mostly Chinese American). The community has the laid-back feeling of a small town with a funky edge and great restaurants. If you’re in the area on Halloween night, check out this local haunted house from 7-9 PM on at 6th Ave. and Irving St.

See the Zillow Trick-or-Treat Housing Index for:

About the Author

Amy Bohutinsky is Zillow’s chief marketing officer. She joined the company in 2005, prior to Zillow’s launch, and oversees all marketing and communications, including brand, PR, social media, advertising, email and business development.

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